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The Evolution of C-Suite Communications

Communication and collaboration among C-suite executives will become even more important to business success this year as the walls between certain roles begin to come down. CMOs are experiencing the most significant impact as technology forces them to closely align with IT executives. International Data Corporation (IDC) predicts that, "the CMO and the CIO will begin the year as functional peers and end the year as either friends or frenemies." An IDG CIO/CMO Partnership Survey was conducted comparing CIO and CMO responses to a variety of questions. Interestingly, nearly 70% of CIOs already think positively of their CMOs when it comes to their role in making technology decisions. But currently only 13% of CIOs have valued partnerships with CMOs, and...

Communication and collaboratio...

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The key to a successful, long-term marketing strategy: Owning vs. Renting

Buying a house involves a lot of money up front but can potentially lead to bigger gains. Free from property management restrictions, you can make the place yours and customize it to your specific aesthetic. It’s not all that different in marketing – own more of your marketing content and you will derive greater ROI in the long run. If you only engage with customers on third-party properties (essentially renting) via activities such as trade shows, banner ads and social media engagement on Facebook, Twitter and LinkedIn, you don’t own the experience. True, you can engage with your customers there, but you do not really own the interaction. Given this, you often won’t have insight into the necessary analytics to better...

Buying a house involves a lot ...

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Beyond the Fear Factor

Virtual communication is changing how businesses reach prospects, customers, employees and partners. But with change comes fear. The fear of the unknown. The fear of failure. The fear that virtual events and webcasting are too good to be true. Leading studies have shown that the fear of the unknown is the biggest obstacle to change. Virtual communications are a new way of doing business. So, how do professionals navigate these uncharted waters? They start by using their imaginations. Creativity in the Cloud Creativity is the foundation of virtual communications. Creative branding and content help communicate your message, position your organization and connect audiences to your products. In marketing applications, virtual events create a unique opportunity for product differentiation. By utilizing 3D technology,...

Virtual communication is chang...

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London to Monte Carlo – by Bike

It is enough to strike fear into any cyclist, and certainly nothing like the daily London commute by bike (except perhaps a little safer), but the 1223km London to Monte Carlo Cycle Challenge is more than half the distance of the original Tour de France and still well over a third of today’s typical distance. The daily distance of 152km on each of the eight days also gives no hint of this challenge being any less grueling than the 168km average of the Tour de France. Yet we are sending Tim Weathers, an ON24 Client Services Manager by day, into the challenge – and for good reason: to raise GBP 2000 for the Wooden Spoon children’s charity. ON24’s clients Dow Jones and...

It is enough to strike fear in...

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