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ON24 Adds Proven Marketing Leader to Accelerate Firm’s Exploding Growth

Marketing Technology Innovator Taps SaaS Veteran Joe Hyland for CMO Position SAN FRANCISCO – June 29, 2015 – ON24, Inc., the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced that Joe Hyland is the company’s new chief marketing officer. Hyland will direct all global marketing activities, from branding and go-to-market strategy to demand generation and communications. "ON24 is experiencing tremendous growth, and we needed a marketing leader with the skills to sustain but also accelerate that trajectory," said Sharat Sharan, ON24’s co-founder, president and CEO. "We nearly doubled revenues for our SaaS-based flagship product, Webcast Elite, in 2014 and closed the best year in our business’ history due to the strong demand...

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Demand Metric to Present Digital Body Language Study Results

Session Takes Place at the Digital Media Virtual Summit June 17   SAN FRANCISCO – June 16, 2015– The buyer’s journey today is largely a digital one, and the “digital body language” of prospects can offer rich and detailed data as prospects transition from marketing’s nurturing to sales’ care. In a one-hour session at 9:30 a.m. ET on June 17, Demand Metric will present its new digital body language study results as part of the Digital Media Virtual Summit. Scott Brinker, Ion Interactive president, CTO and co-founder, will share his insights on the problems and pathways to better sharing and utilizing this valuable data. Joining him for this session will be Jerry Rackley, Demand Metric’s chief analyst and research report author. Register...

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ON24 Releases 2015 Webinar Benchmarks Report

New Study Reveals Increases in On-Demand Viewing and Audience Interactivity SAN FRANCISCO – June 9, 2015 – ON24, Inc., the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today released the 2015 edition of its annual Webinar Benchmarks Report, which analyzes key trends observed in ON24 customer webinars over the last year. "The report can be used as a set of guidelines to create and deliver dynamic webinars for improved audience engagement and sales," explained Jayesh Sahasi, ON24 Chief Product Officer and CTO. Webinars have never played a more important role for B2B marketers. As buyers continue to self-educate, engaging with sales much later in the decision process, webinars have become a primary source of information...

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ON24 Delivers the Virtual Learning Edge

Virtual Environment Showcases How Companies Can Train Employees Anytime, Anywhere SAN FRANCISCO — June 8, 2015 — ON24, the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced the “Virtual Learning Edge: Trends in Virtual Learning,” an online event designed to illustrate the latest trends in virtual learning and employee training. Scheduled for June 10, 2015, at 9:00 a.m. PT / 12:00 p.m. ET, this free half-day virtual conference will show ways that corporate training and professional development professionals can deliver an engaging and interactive learning experience to any employee, anywhere, at any time. The Virtual Learning Edge will be hosted in an ON24-powered virtual environment where attendees can experience, firsthand, the benefits of virtual learning. This...

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Webinars: The Ultimate Content Marketing Data Feedback Machine

White Paper from ON24 and MarketingProfs Illustrates How Webinars Facilitate the Buyer’s Journey SAN FRANCISCO — May 26, 2015 — ON24, the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced a white paper jointly created with MarketingProfs,"The Ultimate Content Marketing-Data Feedback Machine: Webinars." The new white paper is designed to illustrate how marketing professionals can use the “reciprocating engine” of content and data to drive engagement and help move purchasers through the buyer’s journey with webinar technology. Available immediately, the free report explains how today’s era of digitally inspired chaos has spawned customers who conduct their buying journey from behind the scenes. These prospects visit information outposts across the Internet and gradually build purchasing opinions...

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How Small Business Owners Can Increase Sales, Productivity

Webinar to Feature Latest Sales and Marketing Trends SAN FRANCISCO – May 13, 2015 – CAN Capital, the leader in alternative small business finance, is sponsoring this week a webinar, "Increase Your Sales and Productivity with these Simple Tools," featuring Gene Marks, national small business expert and columnist on sales, marketing and customer relationship management (CRM). Scheduled for May 14 at 2:00 p.m. EDT, the webinar will highlight the latest tools, trends, technologies and processes that small business owners should be using to drive revenues this year and beyond, including: Why you need a CRM and how to choose one The latest social media tools to get and engage new customers Web-based services for lead generation and marketing Register for the webinar here: bit.ly/1GytU30...

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ON24 and HubSpot Present Webinar Promotion Tips

Industry Leaders Team Up to Deliver Best Practices for Driving Webinar Attendance SAN FRANCISCO — May 6, 2015 — ON24, the world's leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced "How to Promote a World Class Webinar," an interactive webcast scheduled for May 14, 2015, at 15:00 UK/16:00 CET/10:00 a.m. EDT. This 45-minute webinar and Q&A session, presented by ON24 and HubSpot, will focus on the first step to webinar success – building an audience – and will highlight tips and best practices for promoting webinars. Webinars are among the most effective tools for generating leads and driving prospects through the buying cycle, but perhaps the biggest challenge for marketers today is successfully promoting event registration and...

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Webinar User Experiences Drive the Sales Pipeline

New Report from Nucleus Research and ON24 Illustrates How EngagedWebinar Audiences Accelerate the Sales Cycle SAN FRANCISCO — April 29, 2015 — A new research report from ON24 and Nucleus Research conclusively illustrates that investments in webinar marketing solutions reduce the cost of lead nurturing, increase average deal size, and accelerate buying cycles by providing a more positive engagement experience across all phases of the marketing and sales funnel. Available for immediate, free download, the "Nucleus Guidebook to ON24," authored by Rebecca Wettemann, Nucleus Research’s Vice President of Research for Enterprise Applications, Analytics and Cloud, relays findings from in-depth interviews with customers who use the ON24 platform to support a variety of business needs, including lead generation, sales support and ongoing...

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10 Lessons in Implementing Succession ‘Talent Flows’

SuccessFactors Webinar to Focus on Succession Management SAN FRANCISCO – April 20, 2015 – When it comes to succession management, the "talent flow" approach is rapidly gaining popularity over more traditional replacement planning. SuccessFactors, an SAP company, is hosting a webinar on April 23 that will explore why this is happening and how to improve an organization’s succession management and avoid pitfalls along the way. The webinar will feature a presentation by Dr. Steven Hunt, senior vice president of customer value at SAP. He will explain the top lessons learned by customers who have implemented the "talent flow" approach, including how to: Develop people for their "next best job" Create a common method for evaluating performance and potential Handle difficult questions and conversations...

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ON24 and Act-On Software Announce Integration

ON24 Webinar Analytics and Act-On Marketing Automation Combine to Accelerate Sales Opportunities SAN FRANCISCO — April 7, 2015 — ON24, the world’s leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced a comprehensive integration between the ON24 webinar platform and the Act-On marketing automation platform. This integration is made possible by the ON24 Integration Service, which passes more than 25 key webinar metrics from ON24 directly to Act-On, enabling companies to more effectively qualify leads and drive their sales pipelines. This information includes contact demographics, viewing duration, level of engagement, number of polls answered and questions asked, as well as the number and type of webinar-related resources that an audience member views. User demographics and webinar activity,...

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