Personalization at Scale
As the popular pop music lyric goes, “Say my name, say my name, when no one is around you.” There’s no doubt about it, making your content personalized makes people feel more included and wanted. In life, love, and marketing you have to build personal, one-on-one relationships; there’s no way around it.
But how do you build a relationship from out of thin air? The answer lies in personalization. Prospective customers want to feel like you understand them and would be a beneficial addition to their lives. Talking about your value proposition and giving a hard sell from the get-go will not result in love at first sight; so when it comes to effective lead generation, webinars are a great way to deliver personalized experiences at scale. How do you get personal with your customers and prospects? We’ve outlined the customer love story journey in this infographic, which walks you through first impression to long term engagement.
No one wants a cold call from a stranger who doesn’t know anything about them. Deliver your fans the right content, at the right time, in the right format and you’ll develop a long-lasting relationship with them. How are you using personalization in your marketing efforts? Share in the comments.