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Fortune, Heather Clancy – Goldman Sachs Backs Webcast Specialist On24

The company will host more than 100,000 virtual events this year Seminars delivered via webcast routinely rank as one of the most effective ways for business-to-business marketers to build a pipeline of educated sales prospects. Some consider them second only to the perceived influence of face-to-face meetings. The business of hosting all those virtual webinars likewise continues to grow quickly. Consider this stat from one of the most established players in the category, 18-year-old On24. Last year, it handled more than 60,000 webcasts. This year, it is on pace to manage more than 100,000 for approximately 1,500 companies, according to On24’s internal projections. Those prospects have inspired a $25 million infusion, disclosed Tuesday, and led by the Goldman Sachs GS -1.11% Private Capital...

The company will host more tha...

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