Top

Archive

MarTech Advisor, Shabana Arora – 2017 Will See Event Marketers Get More Interactive through Virtual Technologies

In the advertising and marketing industry, event marketing has proved to be the fastest growing approach. Event marketers have adopted various new methods of marketing today, and video or live streaming is perhaps the trend which organizations are embracing willingly and promptly. Event marketing in 2017 should offer a host of new varieties and flavors, owing to the fact that it has practically no prescribed rules and regulations which can confine its scope. In 2017, event marketers will be forced to come out of their traditional ways and engage with their customers through more spontaneous interactions and innovative promotional ideas. Sharat Saran, Co-Founder and Chief Executive Officer at ON24, analyzes the shape of things to come, “Following from its rise in 2016,...

In the advertising and marketi...

Read More

MarTech Advisor, Shabana Arora – ON24 Announces Benchmarking Analytics; Enables Marketers to Measure Performance Against Peers

Customers will gain vital insights into how webinars compare in their industry San Francisco: ON24, the webinar platform, today announced the launch of ON24 Benchmarking, a new feature enabling customers to view and compare their webinar engagement statistics against other companies in their industry. “We’re always looking for ways to give our customers the most relevant and actionable data, and ON24 Benchmarking will provide customers with unprecedented apples-to-apples visibility into average engagement and metrics for companies in the same sector,” says Sharat Sharan, CEO and Co-Founder of ON24. “This product empowers businesses with critical data that allows them to identify and measure areas of strength and adjust accordingly to maximize performance.” While ON24 customers have always had the ability to compare their events...

Customers will gain vital insi...

Read More

Demand Gen Report, Brian Anderson – ON24 Unveils Benchmarking Insights For Webinar Platform

ON24 launched a benchmarking analytics feature that gives users an expanded view of audience engagement, as well as the ability to compare webinar performance with other companies. ON24 Benchmarking enables customers to compare webinar performance with other companies in their industry, according to the company. Expanding on users’ existing databases will offer a granular view of specific metrics such as engagement score, conversion rate, average live attendees, average registrants and more. Some of the segments available for use at launch include technology, life sciences, finance and many others. “It's difficult to find the information that matters to your business. We can compare webinar events among our clients, and when you start looking at it from an industry perspective, you can see that the data...

ON24 launched a benchmark...

Read More

ClickZ, Rebecca Sentance – Q&A: ON24’s Mark Bornstein on how to make marketing webinars that rock

Hosting a webinar is a popular way for brands to reach out to and engage with consumers, all while gaining leads, providing value and establishing their expertise in a specific part of the industry. But with so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Content Marketing for ON24, ahead of their popular year-end webinar ‘Webinars that Rocked 2016‘, to find out the secrets behind making the biggest impact with your webinar. Hosting webinars is all the rage for brands at the moment – what makes them such a popular marketing method? In the age of the self-educated buyer, where sales often play a secondary role, marketers...

Hosting a webinar is a popular...

Read More

Sword and the Script, Frank Strong – 12 Ways to Leverage Your Existing Investment in B2B Webinars

Webinars have long been a staple of B2B marketing. There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For example, ON24, which provides technology for hosting webinars, says these online presentations are a top lead generation tactic.  That’s not surprising given the high engagement rate webinars tend to earn. Data from BrightTALK, another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third.   The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar.  In fact, an astonishing 69% of views come more than 10 days later. That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value...

Webinars have long been a stap...

Read More

Chief Marketer, Beth Negus Viveiros – Creating Webinars That Wow Attendees

If your webinars aren’t fun and engaging, it doesn’t matter how great the content is….your attendees are going to zone out, log off and forget about your brand. In a live video webinar on Thursday, Dec. 15 at 10 am PT/ 1 pm ET from Chief Marketer and ON24, discover best practices for 5 Secrets to Wake-Up Your Webinars.  Mark Bornstein, vice president, content marketing, ON24, will share tips for creating engaging speaker formats, finding the right on-air talent, getting your audience involved and creating a multimedia experience. Webinars are an essential source of B2B marketing leads. Forrester research shows that webinars are among the top three sources of leads for upselling and cross-selling, driving awareness, lead gen and lead nurturing. Unengaging webinars mean...

If your webinars aren’t fun ...

Read More

Chief Marketer, Beth Negus Viveiros – The Buzz: Marketers Share What (And Who) To Watch In 2017

JOE HYLAND, CMO, ON24  What are your biggest marketing concerns for 2017? I think my biggest concern every year is that my team and our company is constantly innovating. With today’s rate of technology and ever changing landscape, those who don’t innovate will be left behind. How do we combat that? I think two things I’m always prioritizing is being data driven—in the right ways— and being cost efficient, which are two things ON24 as a company also stand for.  What will be your biggest marketing investment for 2017? I think one of our biggest investments will be around making our marketing efforts as tailored as possible to each vertical and to each account. We want every webinar to be as impactful...

JOE HYLAND, CMO, ON24  Wha...

Read More

Tech.Co, Ryan Kh – 4 Tools to Generate More Leads and Conversions with Your Webinar

Running webinars can be a great way to bolster your brand’s reputation and generate new leads. According to the Content Marketing Institute, nearly two thirds of marketers used webinars in 2015. There are many benefits of webinar marketing, so it’s hardly surprising that they are becoming more popular. You can save money on conference fees, make new business contacts from around the world, and even establish yourself as an industry thought leader. And if you are in need of an ecommerce boost, you can sell high-priced products that customers would otherwise be reluctant to purchase. While webinar marketing is a great way to promote your business, it can also be tricky. You will need the following tools to run a great webinar. ON24 Intelligence Webinar marketing...

Running webinars can be a grea...

Read More

Marketing Land, Amy Gesenhues – “ON24’s CMO says creativity, patience & never resting on your laurels are key to success “

Get to Know: ON24 CMO Joe Hyland In May of last year, Joe Hyland was named CMO for ON24, leading global marketing, communication and brand strategy for the webinar-based marketing platform. “I’ve been in marketing for about 15 years, focusing primarily on marketing in the B2B and SaaS space,” says Hyland. Prior to joining ON24, Hyland served as CMO for Taulia Inc. and held marketing leadership positions at a variety of tech companies, including Stratus Technologies, Bottomline Technologies and Kronos. The CMO recently oversaw the launch of ON24’s “Where’s Your ROI?” campaign, built on challenging marketers’ assumptions around the way they use data. “All of us marketers, in the past three or four years, have said that we want to take a global, data-driven approach...

Get to Know: ON24 CMO Joe Hy...

Read More

FierceCMO, Jacqueline Renfrow – ON24’s new webinar tool prioritizes, personalizes customer interactions

Webinar marketing platform ON24 launched its Prospect Profile tool to help marketers prioritize leads and personalize interactions with customers. The feature allows sales teams to read a potential consumer's digital body language before engaging so that the conversation can be tailored and most relevant. The new platform is an extension of the analytics already available for ON24 Webcast Elite, the webinar marketing platform for business professionals. "Creating personalized, tailored content is one of the most vital ways to engage with prospective customers," said Sharat Sharan, CEO and co-founder of ON24. "But that personalized experience should extend through the entire sales cycle, and this is exactly the type of interaction enabled by the ON24 Prospect Profile." The Prospect Profile is a virtual data card that...

Webinar marketing platform ON2...

Read More