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Streaming Media, Troy Dreier – ON24 Takes $25M Investment From Goldman Sachs, Plans Expansion

ON24 is capping a strong year with a significant investment. The webinar marketing platform announced today that Goldman Sachs has invested $25 million in the company. As a result of the investment, Holger Staude, vice president of Goldman Sachs's Private Capital Investing Group, will join the ON24 board of directors. Goldman Sachs believes in ON24's flexible and scalable cloud-based platform, which delivers webinars to large and small companies alike, he said. ON24 plans on using the funds to drive growth in the U.S. and abroad, and to improve its product features. This news comes at a strong time for ON24, as the company reported 70 percent year-over-year growth in 2015. Marketers are increasingly turning to webinars to educate their target consumers, ON24 says....

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Wall Street Journal, Deborah Gage – Goldman Sachs Invests $25M in Dot-Com Survivor ON24

A unit of Goldman Sachs has invested $25 million in ON24 Inc., an 18-year-old software company that survived the dot-com bust and is lately seeing growth again after several strategic shifts. In its latest iteration, ON24 is providing a software platform for companies to produce marketing webinars, which they can promote through social channels and combine with data analytics to identify prospective buyers. The company now serves more than 1,500 customers and is adding about 175 customers each quarter, according to co-founder and Chief Executive Sharat Sharan. “All of us do research when we buy a car…and we’ve started to see the same trend emerge in business-to-business sales” where people are downloading information, asking questions and answering online polls, Mr. Sharan said. ON24 is...

A unit of Goldman Sachs has in...

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Fortune, Heather Clancy – Goldman Sachs Backs Webcast Specialist On24

The company will host more than 100,000 virtual events this year Seminars delivered via webcast routinely rank as one of the most effective ways for business-to-business marketers to build a pipeline of educated sales prospects. Some consider them second only to the perceived influence of face-to-face meetings. The business of hosting all those virtual webinars likewise continues to grow quickly. Consider this stat from one of the most established players in the category, 18-year-old On24. Last year, it handled more than 60,000 webcasts. This year, it is on pace to manage more than 100,000 for approximately 1,500 companies, according to On24’s internal projections. Those prospects have inspired a $25 million infusion, disclosed Tuesday, and led by the Goldman Sachs GS -1.11% Private Capital...

The company will host more tha...

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