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Chief Marketer, Beth Negus Viveiros – Winning Webinars in 2017 – Tips and Tech You Need To Know

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth? Join Chief Marketer and ON24’s vice president of content marketing Mark Bornstein on Thursday, Jan. 26 for “Webinar Marketing Predictions for 2017.” In this free live webinar, we’ll share how video is changing webinars, tips for incorporating social into webinars, ideas for driving the bottom of the funnel and the webinar formats that drive the greatest engagement. Webinars have evolved from standard presentations into multimedia, content-rich experiences, with social elements and complex calls to action to engage and involve audiences. Bornstein will share why you need to put your brand’s story at the center of your webinar,...

Webinars are undeniably one of...

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MarTech Advisor, Joe Hyland – Video Future 2017: It’s All About Data

For marketers, online video rocked 2016. But what’s in store for the medium in 2017? Joe Hyland, CMO of ON24, explores the future of video and the important role video data and engagement analytics is poised to play Video, especially online video, emerged as a marketing stand out in 2016, and the tech and media industry quickly took note. During a third-quarter earnings call in November, Facebook's Mark Zuckerberg revealed his company’s “video-first” policy and outlined a vision of video as the dominant medium on the internet in the coming years. It’s a gutsy claim, but, all indicators considered, it’s entirely possible. Nevertheless, the promise of a “video-first” world is not without its own challenges -- as Zuckerberg himself is certainly...

For marketers, online video ro...

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Fortune, Sharat Sharan – How My Startup Survived the Dot-Com Disaster

Whenever I’m asked about my journey as an entrepreneur and what advice I’d share with other entrepreneurs, it always comes back to a single lesson I learned. And I learned it very quickly. But first, let me take a step back. In 1998, I helped found a company called ON24 in Silicon Valley, which was meant to be an “always on” news service, hence the name. It was a time of incredible growth in the technology sector, and so many investments were being thrown around left and right. What we didn’t know was that we were on the cusp of the epic dot-com bust. As a lot of companies and entrepreneurs learned during that time, failure is never far away. It’s a...

Whenever I’m asked about my ...

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B2B Marketing, Joel Harrison – Think the webinar is a dying marketing channel? Think again

Evergreen channels are increasingly important in a world of marketing change. In an age where marketing tools and techniques evolve bewilderingly quickly, coming in and out of fashion at breakneck speed, it’s reassuring to know that some platforms are perennials. Email is the most obvious example of this, in B2B at least, where rumours of its demise have regularly but always wrongly predicted. Increasingly, and perhaps more surprisingly, the humble webinar appears to be another, quietly belying expectations of prospect burnout or fatigue, and building on its reputation as an effective, reliable and therefore often essential part of the marketing mix. Albeit one that isn’t necessarily hugely exciting or dynamic. “Webinars,” says Joe Hyland, CMO at webinar the provider On24, “just work.” And that’s...

Evergreen channels are increas...

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Digitalist Magazine, Fred Isbell – In Search Of Great Insights And Best Practices For The Modern Marketer

Midway through 2016, I had the great fortune to attend the SiriusDecisions Summit, which some have called the “Woodstock of B2B Marketing.” I’ve attended, served as a speaker, and covered some great conferences and events over the years, and this one is definitely near the top of my list. (You can see why by reading “10 Noteworthy Marketing Insights from a Firehose of Knowledge.”) After sharing some of my top 10 insights and aha moments from 2016, I thought it would be great to circle back on my findings and share my new learnings. As a software and service marketer for close to 30 years, certain common elements have comprised the red thread of my marketing career. One of them is...

Midway through 2016, I had the...

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Auto World News, Carl Anthony Teves – YouTube Will Now Have Its Rival, As Facebook Plans to Share Its Video Revenues To Publishers

It was recently reported that the giant networking site Facebook is having a trial of a mid-roll ads for videos viewed for at least 20 seconds. Facebook is going to generate cash from the publisher's clips that are being posted on the platform. It is said that 55 percent of the sales will go to the video's publisher in an arrangement similar to how Youtube works. In Facebook, there are an estimated billion of videos viewed per day. That just means there is a huge generating revenue outlook for the company. This will encourage publishers to keep on making clips that will last for a while and keep the viewer's attention to make money. This simply serves as a new earning...

It was recently reported that ...

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Digiday, Ross Benes – A shrewd move’: Publishers see Facebook mid-roll ads as potential boon

With great reach comes great anticipation for ad products. On Monday, Recode reported that Facebook will start showing ads in the middle of videos and giving publishers 55 percent of all sales, which is the same split that YouTube offers. Publishers who spoke to Digiday were excited about the potential of mid-roll ads to help them create a revenue stream around Facebook video. But some sources were concerned that the ads would reduce engagement. “This gives us an opportunity to make more content and make it a more investable channel,” said Michael Hannon, vp of yield and revenue optimization at Purch. “If the data ends up proving that it works, why wouldn’t we [make more Facebook videos]?” Although Facebook continues to nudge publishers...

With great reach comes great a...

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AdWeek, Christopher Heine – Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips posted by publishers on its platform. According to Recode, video publishers will get 55 percent of the sales in a financial arrangement that mirrors how YouTube works with them. Billions of clips are viewed daily on Facebook, so the revenue-generating prospects appear to be tremendous for the publicly traded company. Publishers should also be intrigued by the potential for a new earnings stream. It will be interesting to watch whether the mid-roll ads—after...

Look out, YouTube. Facebook is...

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USA Today, Jon Swartz – Poll: Cautious optimism about tech in Trump Era

SAN FRANCISCO — President-elect Donald Trump has vowed to make America great again. But if the sentiments of tech workers and the general public are any indication of what he's about to face in the White House, he has a split country to stitch together. Such is the onerous task he inherits, based on a new study measuring the viewpoints of 500 "Tech Elites," defined as people who work or invest in the technology sector, and 1,000 members of the U.S. "General Population." For starters, 65% of tech elites believe innovation is going in the right direction, compared with just 46% in the general public (33% say they don't know). What is more, 76% of elites say their industry's best days are still...

SAN FRANCISCO — President-el...

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