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Marketo Acquires Sales Engagement Provider ToutApp

Marketo announced today it acquired sales engagement software provider ToutApp, in a move aimed at helping organizations better coordinate their sales and marketing technologies. Terms of the deal were not disclosed. Marketo, based in San Mateo, Calif., provides marketing automation software. ToutApp, located in San Francisco, provides sales teams with sales campaign, content management and analytics software. The announcement comes a week before the Marketo Marketing Nation Summit, the company's yearly customer conference. Marketo officials expect 6,000 attendees, about the same as last year. Sales Meets Marketing Marketo CEO Steve Lucas said the move helps Marketo customers better coordinate their sales and marketing execution to "drive revenue and demand seamlessly." ToutApp's software will complement the Marketo Engagement platform, which the company debuted in March. It...

Marketo announced today it acq...

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4 Things Companies Need to do With Their Webinars

There are few tools as powerful or poorly used as webinars. Broadcasting a live video feed to customers, potential customers, journalists and stakeholders is a challenging task. How do you create content that engages everyone? How do you know if anyone actually watched? How do you leverage the broadcast to do more than check a marketing box and actually achieve a return on investment? Here are four things companies can and should do to improve their webinars:  1. Stop doing old-fashioned webinars. A traditional webinar typically, cynically includes an expert sitting too close to a camera in a room with terrible lighting and using a microphone with poor audio quality. We have all seen them. If that is what your company is doing, stop and reimagine the whole thing. Without buying any new technology...

There are few tools as powerfu...

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Engagio, Brandon Redlinger – The Top 50 Women in Revenue That You Should Know

There’s no shortage of talented women in business, yet the revenue side of a company has historically been dominated by men. Data from the CEB reveals that women represent only 30 percent of first- and mid-level sales management roles, and 20 percent of department head or general manager type roles. A report from CNN claims that only 14.2 percent of the top five leadership positions at the companies in the S&P 500 are held by women. I want to take this opportunity to recognize some of the smartest, most progressive, and hardest-working women in revenue roles, from sales and marketing to CEOs and founders. We’ve had many conversations with coworkers and colleagues in the industry, and have come up with a list...

There’s no shortage of talen...

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B2B Marketing, Joel Harrison – ‘Geeking-out’ with the cult of webinars in San Francisco

What is there to say about webinars that hasn’t already been said? Until a couple of days ago, my response to this question would have been ‘nothing’. But having sat through an unexpectedly compelling day and a half of impassioned presentations from webinar zealots from all over the B2B marketing space, it looks as if I was wrong. I have Joe Hyland, CMO of ON24, to blame/thank for this abrupt about-face in my opinion. About six weeks ago, he invited me attend its first ever conference – a ‘webinar geek-out’, as he called it. I must confess that at least part of the draw was that it was taking place in San Francisco, one of my favourite cities in the world,...

What is there to say about web...

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Marketing Dive, David Kirkpatrick – Digital video: The challenge of the opening seconds

Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression. As the sheer volume of mobile video content skyrockets, hooking viewers in the first few seconds is more critical than ever, putting the pressure on marketers to focus on clarity of message and conciseness while still understanding their ideal target audience. Savvy marketers recognize that mobile viewing habits are different than on other devices and are adjusting their efforts to optimize for smartphone users. Marketing Dive recently analyzed why short videos of 10-seconds-or-less in length are an important way to engage young mobile consumers, who typically seek short bursts of entertainment in between other activities. But not every message...

Immediately hooking viewers is...

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MarTech Series, Avinash Duduskar – Interview with Jon Miller, Founder and CEO – Engagio

MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve always been into marketing technology, this is not the first one. I was hugely inspired by the book that came out in 1993 – The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers. The book describes an 1800’s corner store, where you’d walk in and they know you like brown eggs and not white eggs. There’s a very high level of personalization and relevance. What happened with this is Industrial Revolution came along and it gave us mass production, more choices, lower costs but we lost that one-to-one relevance and personalization....

MTS: Tell us a little bit...

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Martech Advisor, Sneha Nalawade – ON24 Launches New Partner Program, Appoints Greg Goldstein as Its Supervisor

ON24, the webinar platform, has announced that it has launched its new premeditated partner program called the ON24 SuccessOne Partner Program. This program will essentially help the company increase its presence in the industry of B2B marketing. Apart from this, the company has also announced the appointment of Greg Goldstein as the leader of this new initiative. The Co-Founder and Chief Executive Officer of ON24, Sharat Sharan, said in a release, "We are constantly working to help best serve our customers and reach new ones. The launch of our SuccessOne partner program allows ON24 to significantly extend the reach of our core offering while supporting our partners to build successful marketing consulting practices, and we're excited to bring Greg aboard to...

ON24, the webinar platform, ha...

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Chief Marketer, Beth Negus Viveiros – Winning Webinars in 2017 – Tips and Tech You Need To Know

Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth? Join Chief Marketer and ON24’s vice president of content marketing Mark Bornstein on Thursday, Jan. 26 for “Webinar Marketing Predictions for 2017.” In this free live webinar, we’ll share how video is changing webinars, tips for incorporating social into webinars, ideas for driving the bottom of the funnel and the webinar formats that drive the greatest engagement. Webinars have evolved from standard presentations into multimedia, content-rich experiences, with social elements and complex calls to action to engage and involve audiences. Bornstein will share why you need to put your brand’s story at the center of your webinar,...

Webinars are undeniably one of...

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