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5 Marketing Books For Your Beach Bag

Spring fever has hit! As the weather heats up, the flowers start to bloom, pollen fills the air, and I for one, start looking forward to my next getaway! Even though I'm no longer in school and therefore not going on spring break anymore, I'm packing my bags and heading somewhere warm. Whether you too will be spending time sitting in the airport, kicking back on the beach, or simply relaxing in the comfort of your own living room, now is a good time to think through your spring reading list. Looking to mix it up with a few professional or marketing books? Spending time brushing up on best practices now can set you up for success when you return to the office. Look no further – I've...

Spring fever has hit! As t...

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Setting the Table for Content Marketing Success

The holidays are upon us! This year, I am hosting Thanksgiving dinner at my home for the very first time and am more excited than a child on Christmas Eve to welcome everyone with festive cheer. I have spent the last few days menu planning, taking stock of what I currently already have and what ingredients I need to buy, checking in with my family on what they want to have and are bringing to the table, and brainstorming creative ways to set the table. This process is also much like the process that many marketers take when creating different types of content for their audience to feast on. As the holiday season comes upon us and we start planning our...

The holidays are upon us! ...

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