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Google Glass in the Enterprise? Maybe.

As CTO of a company that builds webcasting technologies, I was immediately interested in Google Glass—would it be the new frontier in content consumption? In the last year we have seen a significant uptick (76 percent, according to ON24′s latest data) in the use of mobile devices to register for events on our platform. Google Glass looks like the next logical step in mobility, enabling a more seamless on-the-go experience for rich media content. But even as advanced as it is, Glass has a way to go. On the technology side, the battery life is sorely lacking, in some cases running out after 30 minutes. Given a wearer’s expectation of ultimate mobility, that’s not going to cut it. That Glass cannot...

As CTO of a company that build...

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2014: the year of the marketing cloud, video and mobile—but not downloads

At this time of the year, we all spend some time looking ahead to the new year and attempt to predict the tech trends that are likely to emerge. Here are my predictions: · 2014 will be the year of the marketing cloud. Gartner predicts that by 2017 the CMO will spend more on IT than the CIO. As marketing shifts focus from the more touchy-feely aspects of the art to a data-driven science, the demand for tools and automation that track, measure, report and analyze the success of campaigns is going to continue to accelerate demand for SaaS automation products. ON24 integrations with a dozen cloud marketing and CRM automation systems will be key for us. On the list for...

At this time of the year, we a...

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Reflecting on Great Tech Leaders and Their Communication Styles

With the retirement of Microsoft CEO Steve Ballmer looming, now is an appropriate time to reflect on great leaders in the tech industry, past and present, and their communication styles. Leading a tech company is a unique challenge– the industry moves incredibly quickly, and talent recruitment is highly competitive. Throughout it all the tech leader must be communicating constantly with internal and external stakeholders. Let’s take a look at the communication styles of various tech leaders: • Steve Jobs, the dreamer: Steve Jobs led through both intimidation and inspiration, sharing his vision not only for the way people interact with computers and technology but also for how they lead their lives. His passion for the company and products and marketing and product design...

With the retirement of Microso...

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Media predictions for 2014: from Elon Musk to Bitcoin but no flying cars

I had the pleasure of attending a panel discussion recently at the Computer History Museum in Mountain View where journalists from top media, including the Wall Street Journal, VentureBeat, USA Today, AllThingsD, Forbes and NBC Bay Area, weighed in on what’s on the horizon for 2014. A few of the top predictions: Silicon Valley is hopefully starting to move past focusing on “silly” things such as games and consumer apps like Snapchat and is focusing instead on technologies that will change the world. Now that Twitter has gone public, it will be even more important that it finds a way to effectively monetize its user base. The corporate training market will be huge in 2014, as companies realize that investing in a strong workforce...

I had the pleasure of attendin...

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HTML5 and the future of business users’ virtual communications needs

HTML5 is the subject I am most frequently asked about. Just to set the stage, HTML5 is the emerging standard for high-quality, interactive applications on the web, across all devices. It reduces or eliminates reliance on plug-ins like the Flash or Windows Media players and builds much of that functionality directly into the browser. HTML5 support is currently available on all modern mobile operating systems and has increasing support on desktops as modern browsers are rolled out to audiences. Its live streaming capabilities, however, are still evolving. As you probably know, ON24 offers the best, most interactive webcasting solution out there with our Platform 10. But we’re not resting on our laurels, and we didn’t get to our market-leading position by waiting for...

HTML5 is the subject I am most...

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Continuous improvement is more than just a buzzword!

As an enthusiastic champion of Agile software development, I am often asked what I like about it. My answer is nuanced, depending on context, but at its core, it always has one basic fact—Agile allows me to frequently (in our case, every three weeks) examine what went right (and wrong) and to develop action items that are tracked over time to address shortcomings. And even more important, it allows me to measure my progress. I can benchmark my performance, in terms of development "velocity" or total useful business value generation, over time to see how it is increasing. I can measure my costs for this business value and find ways to reduce it. Having metrics and a benchmark are critical to continuous...

As an enthusiastic champion of...

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