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Digital advertising’s fork in the road

Time, place and authenticity make a difference in campaigns. It’s no secret that authentic, valuable and timely content is of utmost importance to any marketing campaign. But it’s questionable that some of the biggest voices in the marketing industry still have this goal in mind given that many of their latest new products don’t necessarily ensure consumers get that authentic content. Facebook’s recent announcement that it will be selling TV-style ads during prime time raises the question about what content people want, and where. Regardless of how targeted and relevant the ad is, if people are logging onto Facebook looking for updates from their friends, then brand messages can fall on deaf ears and actually have a detrimental effect. Effective marketing is...

Time, place and authenticity m...

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