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Products & Solutions

Multi-Media Content Creation, Reimagined

    “We need more content!” A chant you hear in marketing departments everywhere - and for good reason. B2B buyers have dramatically changed the way they shop for new products and services. Through most of the decision making process, they interact with us through our content, not a sales person. This puts even more pressure on the content we create and how we measure their interaction with it. Unfortunately, the answer always seems to be another white paper, another infographic, or maybe another blog post like this one. All of this is fine, but there’s got to be more…   To truly capture the attention of our prospects, we have to find more engaging ways to deliver our content and be able to...

    “We need m...

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Super Bowl 50: Who Are You Calling a Player?

The week we’ve all been waiting for - or dreading -  has finally arrived! Yes, Super Bowl 50 has arrived in San Francisco. As the NFL Experience unfolds across the street from the ON24 headquarters, we’re treated to a daily reminder that fans aren’t satisfied to sit by on the sidelines — they want to get in on the action. The same thing is true in marketing: putting on a show is fine, but if you really want to get the crowd on their feet, you need to give them an opportunity to participate in the main event. That’s why, while the rest of the industry talks about webinar “players,” we insist on calling ours a “console.” Instead of sitting back...

The week we’ve all been wa...

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Why did I join a 17-year-old startup?

I’m the new CMO at ON24. I wanted to write this post to introduce myself and explain to everyone why I’ve joined a webinar company that was founded 17 years ago as a financial news distribution service. Rather than join one of the many young VC-backed companies in San Francisco, I’ve joined what I think is one of the hottest “startups” going. I’m really excited about what we’ve got planned at ON24. ...

I’m the new <a href="http://...

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When did a meeting tool become a webinar?

As marketers, we rely on a lot of technologies to effectively do our jobs. Can you imagine what modern marketing would be like without all of the online tools that we rely on every day? I shudder to think. Of the many technologies we rely on, webinars have become one of the most important. Webinars are how we generate and qualify leads and nurture prospects through the buying cycle. That is why I am always amazed when I hear that a company is using conferencing or meeting tools to deliver their webinars. You wouldn’t use pliers to hammer a nail, and you wouldn’t use a knife to eat soup, so why would you use a meeting tool to deliver your webinars? The...

As marketers, we rely on a lot...

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Use the Right Webinar Tool for the Job

You wouldn’t stir your coffee with a shovel or dig a hole with a spoon, would you? Similarly, marketers have many tools to use, and often through trial and error they discover which tool is best for a specific job. Yet I continue to hear about marketers attempting to use online meeting tools to run webinars, only to obtain lackluster results. So what’s the reason behind these lackluster results, you ask? It’s simple, really: an online meeting tool doesn’t meet the same needs satisfied by a webinar platform. You may need both, but they are ideally suited for very different applications. When to use an online meeting tool An online meeting tool works great for small, collaborative groups. You may want to...

You wouldn’t stir your coffe...

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World-Class Webinars and a Quality User Experience Are the New Marketing Imperative

ON24 recently completed a customer-centric study with Nucleus Research that shows just how important webinar quality is to your company's sales function. After interviewing a range of firms – ranging from small and medium-sized businesses (SMBs) to Fortune 50 firms – Nucleus concluded that when deployed properly, investments in professional-grade webcasting solutions reduce the cost of lead nurturing and engagement, increase average deal size, and accelerate buying cycles by providing a more positive engagement experience across all phases of the marketing and sales funnel. We at ON24, of course, welcome this news and see it as confirmation of what we already knew – that webinars are central to the sales cycle, serving as critical building blocks in the process of customer...

ON24 recently completed a cust...

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Do You Need to Rethink Your Webinar Platform?

Mention the "seven signs" and people might joke about the Apocalypse – and while it won’t end the world, we here at ON24 know that poorly executed webinars are a marketing apocalypse waiting to happen! Specifically, we’re talking about lost opportunities due to reduced engagement, lower conversion rates, fewer leads generated and reduced ROI of marketing programs. So, before your own webinar marketing apocalypse comes along, we’d suggest that you reevaluate your webinar program in seven key areas: 1.  Does your webinar platform limit access to events? Evaluate how easy or difficult it is to access your webinar. Does it make end users download and install additional software and plug-ins, becoming a recipe for waiting, frustration and hassle? Avoid tune-out with a platform...

Mention the "seven signs" and ...

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Webinars: The Essential B2B Marketing Tool

It shouldn't come as a surprise to you that webinars are an essential tool in the B2B modern marketing arsenal. In fact, webinars are the #1 tactic at each stage of the sales funnel, according to Forrester Research. In "The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015," a detailed evaluation of 16 video platform and webcasting providers, Forrester found that ON24 has the best webcasting technology for marketers and discussed how our webinar features uniquely address the needs of the market. So what separates the number one webinar marketing platform from the myriad of online meeting and web conferencing tools? Quite simply, it is the objective it was designed to achieve. Marketers need to use the right tool for the job - a platform...

It shouldn't come as a su...

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At the Intersection of OD and Live Is Sim-2-Live

Webinars have established themselves as part of the buying cycle, and the technology has advanced enough that setting up a webinar is no longer complex. So now with complexity out of the way, marketers have begun to think of new ways to use webinars to speed up the buying cycle and drive purchase decisions. While working with many of our customers, we have discovered that one way to accomplish this is to merge pre-recorded content with live presentations in order to create more efficient and effective webinars. When simu-live was added to ON24 Webcast Elite last year, we saw customers immediately jump on the ability to record polished presentations and present them to a live audience. And now, with our new...

Webinars have established them...

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