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ON24 Blog

Recruiting Top Millennial Talent: Marriott’s Secret Weapon

For organizations striving to attract quality talent and retain potential leaders, onboarding new hires has taken on mission-critical importance. This is particularly true for organizations that are targeting so-called "millennials" as new hires but have found their existing onboarding processes incompatible with the habits and lifestyles of today’s potential employees. One world-class example: Marriott International, whose Voyage virtual onboarding program is based on ON24’s Virtual Learning Environment. Our Virtual Learning Environment provides Marriott’s future leaders with 24/7 access to training, tools and resources they need to develop their leadership skills. Marriott Voyage recently won two prestigious WhatWorks Awards, which are presented by Bersin by Deloitte during the IMPACT annual conference, the industry’s flagship conference on HR and talent. The Bersin WhatWorks Awards...

For organizations striving to ...

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Webinar Benchmarks – Audiences and Engagement Keep Growing

Webinars have never been a more important tool for marketers, and we're pleased to announce that the 2015 edition of ON24's annual Webinar Benchmarks Report is "hot off the presses." The benchmarks report analyzes key trends that we’ve observed in ON24 customer webinars over the last year while pointing the way to our customers’ future use of our webinar marketing platform. As the industry leader, ON24 is justifiably proud of our track record – delivering more than 40,000 live webinars last year. This report draws on analysis of 9,375 webinars conducted during 2014 by more than 500 customers, and the data backs up the notion that webinars have become essential to marketers, as evidenced by, for example, growing audience size,...

Webinars have never been a mo...

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Why did I join a 17-year-old startup?

I’m the new CMO at ON24. I wanted to write this post to introduce myself and explain to everyone why I’ve joined a webinar company that was founded 17 years ago as a financial news distribution service. Rather than join one of the many young VC-backed companies in San Francisco, I’ve joined what I think is one of the hottest “startups” going. I’m really excited about what we’ve got planned at ON24. ...

I’m the new <a href="http://...

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How to improve audience participation in your webinar

Each year when ON24 releases its annual Webinar Benchmarks Report I look for the most interesting or unexpected statistic in their data. This year the benchmark that particularly caught my eye was listed under Audience Engagement Metrics. ON24 reported the overall percentages of attendees across all webinars who performed certain actions within a webinar. All three numbers improved from last year, which is encouraging. But the absolute figures are still far lower than they should be. If you find similar attendee interaction percentages in your webinars, you have room for improvement in the way that you stimulate interaction and make audience members want to take an active part in the proceedings. Let’s look at each type of interaction in turn and see...

Each year when ON24 releases i...

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The Art and Science of Driving Webinar Registration

I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration -- in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event. Why is driving webinar registration such a challenge for marketers? Perhaps the biggest explanation for this issue is the fact that our prospects are now busier than ever, making it very hard for them to take the time to tune in at certain day at a certain time. They're also bombarded with tons promotional emails, making them wary of any kind of advertising -- social or otherwise. So how can we get them to sign up...

I often poll marketing aud...

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World-class webinars are ‘table stakes’

As described in a recent ON24 Blog post, ON24 and Nucleus Research just published the "Nucleus Guidebook to ON24," a comprehensive report that shows just how much the marketing landscape has changed in recent years. Based on interviews with companies ranging from SMBs to Fortune 50 firms, the research found that high-quality webinars are "table stakes" in today’s highly competitive fight for new customers – and also illustrates how some webinar platforms can limit marketers’ ability to achieve ROI across the sales pipeline. In other words, if you’re not providing a world-class webinar experience, you’re simply falling behind. Barriers to webinar participation, technical issues and static content are the big land mines when it comes to audience tune-out, with a resulting...

As described in a recent O...

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When did a meeting tool become a webinar?

As marketers, we rely on a lot of technologies to effectively do our jobs. Can you imagine what modern marketing would be like without all of the online tools that we rely on every day? I shudder to think. Of the many technologies we rely on, webinars have become one of the most important. Webinars are how we generate and qualify leads and nurture prospects through the buying cycle. That is why I am always amazed when I hear that a company is using conferencing or meeting tools to deliver their webinars. You wouldn’t use pliers to hammer a nail, and you wouldn’t use a knife to eat soup, so why would you use a meeting tool to deliver your webinars? The...

As marketers, we rely on a lot...

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8 Steps to Take Your Webinars up a Notch

Webinars are a highly valuable tool in any marketer’s arsenal and are super effective for every stage of the funnel: for generating leads and educating further about your value proposition, as well as for product demos. But many marketers avoid hosting webinars for fear that no one will show up or that the technology will fail them and crash mid-presentation. However, with the right planning and strategy in place, these fears can be completely avoided, and marketers can start reaping the many benefits that webinars offer as part of an inbound marketing strategy. In this post I’ll give you some pointers that will help you host an awesome webinar whether you’re just getting started or you’ve already dipped your toes in the...

Webinars are a highly valuable...

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