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ON24 Blog

How one company saved $1.4 million with virtual training

  In an increasingly global marketplace, ongoing corporate training is critically important. Companies that succeed long term will be the ones that make the most effective use of available resources, and the best way to do this is to have well-educated employees, partners, and customers. To do so, organizations continually must train their audiences — including the rapidly growing numbers of remote workers — to ensure that they have the most current knowledge, skills, and information. Corporate HR and training departments are looking for new approaches to corporate learning that scale effectively, especially cost-effective options that have global reach, offer social learning, and include collaboration tools. The Changing Face of Corporate Training The rise of virtual learning environments reflects the need for companies to deliver...

  In an increasin...

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Hitting the Jackpot: Getting Lucky in Vegas

  There’s a reason why “shaking hands and kissing babies” is a popular presidential campaign joke — when it comes to closing business and nurturing long-term relationships, there is just no substitute for looking a person in the eye, shaking their hand, and really having a meaningful conversation. This is why, despite the cost, physical events are still a big part of most demand generation strategies. The potential ROI on these events is high, but so are the stakes for a marketing team under pressure to bring in qualified leads for their sales counterparts. Six weeks into my time at ON24, I was sent to perfect my handshake at IBM’s Insight2015 conference. Here’s what I learned: People Talk Remember that party you threw in high school...

  There’s a reas...

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The mysterious case of the disappearing content

Gather around, ladies and gentlemen, as I weave a story of a marketing plan gone awry. It’s one filled with ghoulish metrics, missed opportunities, and disappearing people, so don’t cover your eyes or you might miss the (friendly) ghost of content past fly by! Once upon a time, in a marketing department much like yours, there was a product manager named Bill who wanted to host a webinar to educate potential customers about the features of a new product. He planned everything perfectly — or so he thought. There was a pre-event email blast and social media support, the event went off flawlessly, and he followed up with a thank-you email. Bill buried the presentation deck from his webinar in a folder...

Gather around, ladies and ...

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Repeating Yourself Isn’t A Sin

Marketers tend to be pretty creative people. We love coming up with new ideas. We’re constantly looking around at our colleagues (and competitors), searching for inspiration and fresh approaches. Part of it is that we always want to be the next big thing. And part of it is that no one want to be that guy. You know, the one who keeps telling the same story about the time he met MC Hammer. At. Every. Single. Party. In marketing, we have some especially good reasons to keep our content fresh: to build up an engaged fan base, we need to keep offering new ideas. And we all know that those all-important SEO spiders give us a little extra juice every time...

Marketers tend to be prett...

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Great ideas are all around you

I talk about webinars for a living. Every month, and usually several times a month, I serve up a fresh hour of live conversation on the same topic: webinars. And I’m not alone. In recent years we’ve seen a strong trend to more and more companies delivering regular quarterly, monthly, or even weekly webinars. But how many ways are there to talk about the same subject, week after week, year after year? You’d be surprised. Where am I going to find all this content?? As marketers, we live with constant pressure to come up with new webinar ideas, fresh campaigns, more content. That’s a lot of pressure. But don’t let that get you down. If there is a secret to content marketing,...

I talk about webinars for a li...

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Turn great ideas into killer webinar presentations

There’s nothing like the feeling of putting the last finishing touch on an absolutely killer webinar presentation. There’s just something satisfying about flipping through the slides and knowing that you’ve really nailed your messaging. Of course, great decks don’t happen all by themselves. Even when you have a really great idea for the presentation, it takes time and skill to craft a deck that will communicate your points, engage the audience, and inspire the people in your webinar to take your ideas and run with them. Fortunately, there are some fairly simple techniques that can help anyone pull together highly effective, highly engaging webinar presentations. Here are just a few: Let the pictures do the talking Don’t let your presentations die the death...

There’s nothing like the fee...

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What if you threw a party and no one came?

Marketers invest a lot of time and energy into building presentations and locating the best speakers so they they can deliver great webinars.That's because we all know that webinars are one of the most effective ways to drive new leads and engage new prospects. Even so, in a recent ON24 webinar poll, we saw a result that, frankly, didn’t surprise us all that much:   What has been your biggest challenge to delivering a successful webinar? Driving registration    42.9% Providing an engaging webinar experience    30.5% Extending the life/value of your webinars    16.2% Getting feedback from attendees    10.5% Results: ON24 benchmarks webinar poll That’s right, almost 43 percent reported that driving registration was their greatest challenge to delivering a successful webinar. It’s something we hear...

Marketers invest a lot of time...

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Great plans make great webinars — INFOGRAPHIC

At ON24, we have a pretty simple philosophy: every webinar should be fantastic. After all, there’s nothing better for driving leads, engaging prospects and accelerating the sales process. So why doesn’t every webinar hit all those goals? If you're using the right tool for the job, then marketing webinars doesn't have to be rocket science. Behind the best webinars you’ll find a unified team. That team usually looks something like this: The producer, who is responsible for making sure the technical components of the event run smoothly. The promoter, who gets the word out through banner ads, email, social media and other relevant channels. The presenter, who builds the presentation deck and practices delivering an engaging webinar. Great webinars also need concrete goals....

At ON24, we have a pretty simp...

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5 creative ideas for compelling webinars

Just 7 percent of companies think that their webinars are instant classics. That’s the kind of figure that we find disappointing here at ON24, because we know exactly how rewarding great marketing webinars can be — both for the companies that deliver them and the audiences who attend them. We can’t help but wonder — what’s keeping people from delivering webinars they want to rave about? We suspect the answer is that they don’t know where to begin. If you’re like most companies, your webinars consist of one speaker, maybe two, talking over a presentation for 45 minutes to an hour. Slides-and-audio presentations can be compelling, especially the ones with stylish PowerPoints and energetic speakers, but sometimes that format can feel...

Just 7 percent of companies th...

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3 video secrets for audio webinars

Video can be one of the easiest ways to make your webinars more lively and engaging, increasing their value to both your attendees and you. But if you think only an on-camera presenter can add video to your webinars, you're missing out. Even if your next webinar features an audio-only presenter and a slide deck, you still have multiple options for injecting the energy of video into the webinar experience. Here are a few ideas to get you started: Option 1: pre-recorded video clips Many of us have created short video clips promoting our products or introducing our companies. Perhaps you have customer interviews or testimonials that you created for your website or YouTube channel. If they’re relevant to the topic of...

Video can be one of the ea...

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