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ON24 Blog

Marketing Tips to Stay off the Naughty List

Like most adults, you are probably wringing your hands as you nervously ponder where you stand on Santa’s infamous list. If you are anything like me, it may be too late to save face when it comes to sticking to that diet or regularly calling your mother, but you may still be able to make the “nice” list when it comes to webinar marketing! Here are a few examples of Naughty and Nice webinar marketing that may help you avoid any lumps of coal this year: The Nice List Helpful, informative content: What will the audience walk away with after they watch your webinar? Will it help them do their jobs better? Has it improved any part of their day or...

Like most adults, you are ...

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Be a (Webinar) Rockstar!

Whether you’re the presenter or part of the audience, when a webinar truly rocks, you know you’re part of something special. As a fan of awesome content marketing, I’m always on the lookout for people who are doing something new, different, and better with their webcast events. And yesterday I hopped in front of the camera to share the best of the best. What does it take to deliver one of the best webinars of the year and what actionable tips can you take away from these rocking events? Let’s take a look at these 5 ingredients to a rocking experience: Give Them Jaw-Dropping Visuals Want to deliver a bland webinar? Just serve up a vanilla console and slides. But if you want...

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Give Sales The Leads They Want, Not The Leads You Have

Quantity over quality! As marketing automation software and CRM have more influence on how we approach marketing, sales and marketing teams have started talking more about the concept of “marketing-qualified leads” (MQLs). It’s an important topic in modern marketing, but even some otherwise well-informed demand gen teams get confused when it comes to this. A form fill is not an MQL. Even someone who fits the ideal customer profile for industry, function, and title may not be an MQL. An MQL needs to fit all the proper segmentation criteria and, more importantly, show a level of engagement that indicates genuine interest in your product. So how do you measure this and what do you do with MQLs? Let's dive in: Modern consumers are increasingly...

Quantity over quality! As ...

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3 Webinar Hacks For Your 2016 Marketing Strategy

  It’s the end of the year and if you’re anything like me you are looking with wide, cartoon-like eyes of ambition into the demand generation possibilities that the new year will bring. Webinars are part of any great demand generation strategy, but since planning for a full new year can feel a little hectic and intimidating, I’m sharing three webinar hacks that will get you up and running as you kick off your 2016 webinar program: Panel Discussions This is one of my favorite ways to whip together some super engaging content with about three hours of work total. After selecting a topic, I invite four–five of my colleagues that are topic area experts to join me in a 45 minute call to...

  It’s the end o...

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Are You Ready To Rock?

Everything has changed in marketing over the course of a few short years, even webinars. It was not that long ago that most webinars were delivered only as audio and slide-based presentations, using an unbranded, vanilla console, with no interactivity or audience engagement. I write this while watching some of the best webinars of the year in preparation for our upcoming annual event, Webinars That Rocked. Each year we review tons of webinars to highlight some stellar examples of webinars that exemplify the continuing evolution of webinar marketing — and from what I have seen so far, this evolution is continuing at a rapid pace. So what are some big trends taking center stage in this rocking world of webinars? Creative Brand...

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Setting the Table for Content Marketing Success

The holidays are upon us! This year, I am hosting Thanksgiving dinner at my home for the very first time and am more excited than a child on Christmas Eve to welcome everyone with festive cheer. I have spent the last few days menu planning, taking stock of what I currently already have and what ingredients I need to buy, checking in with my family on what they want to have and are bringing to the table, and brainstorming creative ways to set the table. This process is also much like the process that many marketers take when creating different types of content for their audience to feast on. As the holiday season comes upon us and we start planning our...

The holidays are upon us! ...

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Giving Thanks for MarTech

  Last week, ON24 partnered with SiriusDecisions to sponsor the first Technology Exchange event in San Francisco, and I got to attend and learn from the best of the best in my own backyard. This event drew in hundreds of marketers who use and sell technology in the martech space together for two days of best practices and idea sharing. But what’s the good in going to a conference if you don’t come back and share the new ideas you gains with your teammates? In the spirit of Thanksgiving, I’ve compiled some of my top takeaways on the biggest martech trends to share with you. Lead scoring: Everyone is doing it — and YOU can too! What is lead scoring, you ask? A...

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Why Behavioral Lead Scoring Matters

Though many marketers may feel uncomfortable with this, effective marketing is a numbers game. That doesn’t mean there isn’t a certain amount of art to it, but, at the end of the day, we can’t come to the board meeting with only a bunch of great-looking creative and expect to be taken seriously. Like any other revenue-generating segment of the business, we measure our success in terms of leads, pipeline, and conversions. To make that work, marketers need some way to separate the good leads from the total junk. When it’s done well, behavioral lead scoring can help us improve our key metrics across the board: Leads. When we pair leads with relevant demographic data, sales gets only the highest-quality...

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5 Tips For A Successful Conference Experience

  For marketers, conferences are generally a place to think big, network, unveil new products, and get real time customer feedback. Since ON24 is sponsoring and presenting at the Digital Marketing Show in London this week, we’ve been thinking about what it takes to be successful at a conference -- both as an attendee and a sponsor. Learn how to have a successful conference experience, and justify your trip to your manager, with these 5 tips: Define Your Role Attending an event means wearing a lot of hats. Are you primarily there to learn, sell a product, job hunt, network, or on the flip side – speak and work the floor at your company’s booth? Often times, you'll find yourself a mixture of any and...

  For marketers, c...

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