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ON24 Blog

5 Ways to Boost Webinar Attendance

I have a confession to make: last week I forgot to take out the trash, ordered takeout more times than I'd like to admit, and sent my laundry out to be cleaned because I didn't have time to do it myself. I was just too busy to do it all. Likewise, your fans — people just like you and me — are busier than ever. We’re constantly being pulled in a dozen different directions, bombarded with industry news and marketing messages, when all we really want is something that will help us get our jobs done faster and smarter. In such a busy and noisy marketing world, how can you make sure people take the time to come to your webinars? The answer is...

I have a confession to make:...

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Dear Marketing Guru

    Sometimes even the best marketers need a little help. That's why we've launched our "Dear Marketing Guru" series wherein a marketer answers all of the questions you're too afraid to ask. In this first one, Desperate in Demand Gen asks for advice on how to keep people awake and engaged.   Dear Marketing Guru, I’m a marketer by trade and I must say that I am more than a little frustrated with my job right now. I’m getting pressure to generate leads, as a matter of fact, I need to generate twice as many leads as last year. I churn out white papers, webinars, and infographics faster than my son can draw a hand print turkey, but try as I might, the only questions that come...

    Someti...

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The Netflix Effect: How to Make Binge Worthy Content

  Is what’s in your Netflix cue more or less exciting than what’s in your content marketing and editorial calendars? If Netflix wins that battle (which, let’s be honest, come the weekend it will), then maybe you should consider the art and science behind the binge watching phenomenon taking hold over us all. As journalist Raju Mudhar wrote, “Entertainment is fast becoming an all-you-can-eat buffet. Call it the Netflix effect.” In 2013, Netflix released all 15 episodes of season 4 of Arrested Development at the same time, seven years after the show was cancelled. Reports show that within the first 24 hours, 10% of viewers had already made it through the entire season. Do your fans consume your content this quickly...

  Is what’s in y...

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The future looks bright for webinar marketing

So bright we’ve gotta wear shades? You bet! Over the years, we’ve seen webinars evolve from drab slide presentations into spectacular multimedia events. And things are only getting better. In yesterday’s Webinar Marketing Predictions webinar, our very own Mark Bornstein took us on a tour of what the future holds for webinar marketing — no crystal ball required. 1. Webinars will get a facelift ...

So bright we’ve gotta we...

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To look into the future, we sometimes have to look back

It’s that time of year when everybody is making their marketing predictions and prognosticating the future of various elements of our craft. At ON24, we do the same thing. To be honest, most companies create “predictions” content as just another demand generation tool — and maybe we do the same too. That said, we really do spend a lot of time thinking about the future of webinar marketing. Last year, we accurately predicted the increased growth of bottom-funnel webinars, video webinars, and the use of panel discussions. We may have been a little premature on the prediction that marketers were entering the syndication age (where webinar content immediately gets published to a variety of social sharing sites)… but we swear that...

It’s that time of year when ...

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Trimming the Fat: Lean Marketing Tips

Did you spend a little too much during the holiday season? Want to cut down on your caloric intake of programmatic spending? While I have been bombarded with messages lately on ways to trim the fat, be healthier, and move more, I can’t help but think about how much we as marketers are often called to practice lean approaches in the start of a new year. How are you supposed to do more (run more miles faster or create more shareable content) with less (calories, money, time, team members)? Fear not, marketing friends, I have compiled a list of tips to help you have your most successful lean marketing year yet! Use these three marketing tips to jumpstart your marketing...

Did you spend a little too...

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What Will B2B Sales Look Like in 10 Years?

The forecasts seem to universally agree: B2B sales as we know it is facing a technological revolution. Increasingly complex buying processes, more self-educated customers, and a noisier, more competitive environment for lead generation is changing how sales and marketing teams approach potential customers. Given all of this change, what will B2B sales look like in 2020? In the spirit of New Year’s predictions, we’re looking forward to seeing the following things happen! The enterprise buying process is more complicated than ever: the average B2B deal now has more than eight decision makers, a 43 percent increase from three years ago. At the same time, B2B e-commerce is rising, with Alibaba predicting a $6.7 trillion global market for B2B e-commerce by 2020....

The forecasts seem to univ...

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The Ugly Holiday Sweater of Content Marketing

If my social calendar is any reflection of a larger trend, ugly holiday sweater theme parties are gaining popularity at an alarming rate. Whether we like it or not, these itchy, unflattering, obnoxiously fantastic sweaters are here to stay and are a celebration of all things gaudy and awesome. If there is anything that this rising trend tells us as marketers, it’s that sometimes what would traditionally be considered unsexy is now becoming not only mainstream, but the uglier the better — when in the right setting. As marketers, we are often tasked with marketing items that would traditionally be unsexy like research findings, white papers, and data sheets; alongside the more exciting items like sizzle reels, sweepstakes, and fun memes!...

If my social calendar is a...

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Holiday Gift Giving for Marketers

‘Tis the season to be shopping! A recent study by the National Retail Federation found that holiday spending is expected to rise 3.7% this year to $630 billion, with the average spending per person reaching $805.65. While you’re out picking up that perfect toy for little Timmy and the tie rack for dad, don’t forget to grab something for the favorite marketer in your life, too! Strapped for ideas on what to get them? No worries –we’ve got you covered with gift ideas for all of the nice marketers in your life! Creative Team: A great gag gift would go nicely on the side of that last minute creative request you have. One of my personal favorites is the Spinning...

‘Tis the season to be sh...

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‘Twas The Fire Drill Before Christmas

'Tis the season to be jolly… and stay up late launching your holiday campaigns and solidifying 2016 plans! We’ve all been there -- those late nights at the office, long after others have left and are snugly tucked into bed, eagerly awaiting the arrival of fresh leads from your newest campaign that is so hot it practically melts the ice off of the Grinch’s heart! But sometimes problems happen, 404 errors occur, the utm codes don't work properly, and we marketers need a little help. What do you do when this happens? Luckily, for our marketing friend Mary Christmas, there is holiday magic in the air and the man in the big red suit is here to lend a helpful marketing hand.   Pour yourself...

'Tis the season to be jolly…...

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