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ON24 Blog

4 Reasons Why Brands Need Customer Advocacy

I recently went through the ordeal of finding a new dentist. I absolutely HATE the dentist, but I understand it’s a necessary evil. Between my phobia of drills and dozens upon dozens of dentists in San Francisco, figuring out where to even start left my head spinning and my teeth aching. After researching online and checking out reviews, I narrowed it down to a few highly rated options. Next step, I asked around the office. My colleague Caitlin shared a raving review about her dentist. In fact, she LOVED her dentist. Her dentist actually made her enjoy her visits. WHAT? I was sold and immediately called to book an appointment with her dentist.  I trusted Caitlin’s opinion and the confirmation of online reviews, and they all ultimately...

I recently went through ...

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3 Tips for Pitching MarTech to Marketers

  There’s something exhilarating about B2B technology. The people are brilliant, the products are exciting, and there’s always something new to look at, think about, and talk about. But that doesn’t mean that selling marketing technology is easy. It’s a complicated marketplace, flooded with hundreds of potential solutions for every tech problem. So how do you stand out? The answer is simple: understand what marketers want, and speak to them in their own language. As you craft your own messaging, whether you’re writing marketing content or scripting sales calls, here are a few simple tips to keep in mind:   It’s All About Trust We’ve all been burned by tech solutions that promised us the world but turned out to be, well, not that reliable. Reliability...

  There’s someth...

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Why Didn’t He Ask Me Out Again?

Last week I went to an awesome event with one of my friends and met someone very special. He was the host, ever charismatic and engaging. He talked, I listened. I talked (in the Q&A portion), he listened. There was a genuine conversation. I demonstrated interest by asking questions and even did a little Google search before going. Heck, I even sent a few live tweets with the event hashtag because it was *that* cool. So imagine my surprise when after the event, I heard… nothing. Well, it’s only been a week so I’m still waiting. He’ll follow up, right? I mean, he has my email address and phone number. He knows how to contact me… Imagine the above situation within...

Last week I went to an awe...

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Let’s get personal

When it comes to large-scale marketing with a personal touch, you can’t beat a webinar. Unlike white papers — or even massive in-person events — webinars really give you a chance to get personal and get real with your customers and prospects. In last week’s live webinar, “How Personalization Can Drive Webinar Success,” Mark Bornstein walked us through some simple steps to make a real connection with webinars. In case you missed it, here are some of the highlights: Send a thoughtful invitation People are much more likely to respond to an email when it feels like you went the extra mile for them. So make your webinar invites more meaningful! It only takes a little effort to make a huge impact. Write...

When it comes to large-sca...

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3 Takeaways from the ON24 Engagement Awards (and the Winners Are….)

When it comes to your webinar sales leads, interactivity equals lead intelligence. It’s a point we make often here at ON24, and we were reminded when selecting the winners of our inaugural Webinar Engagement Awards from thousands of top-performing webinars. What better way to track your best sales leads than by interacting with them? Thanks to features like polling, Q&A and social media integration, webinars are more engaging than ever. That engagement doesn’t just create better value, it provides you leads that are as sales-ready as you can get. For our inaugural ON24 Webinar Engagement Awards, we selected 10 winning companies from the fourth quarter of 2015. Winners included IBM, Twitter, and HubSpot. See the full list here. Here are a few...

When it comes to your webinar ...

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A Marketing Tale as Old as Time

It’s a marketing tale as old as time: people buy from those that they like. Who would you rather spend a year-long (with potential for renewal!) contractual relationship with: someone who is flexible, dependable, and you admire; or someone who is rigid, prone to breakdowns, likely to flake when you need them the most. Thanks to the rise of social media, companies big and small are being humanized as they interact with customers and fans on a 1:1, personalized basis. As such, marketing and sales have moved from being more transactional to more relationship-driven. How well we work with others is key to long-term success – both as professionals and in our personal lives. In our Q1 storybook, Beauty and the...

It’s a marketing tale as old...

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The Worst First Date Ever

  Do you remember the last time you were on a first date? Can you imagine how it would have ended if you were totally impersonal, spoke in a monotone voice, wore drab clothing, and refused to look your date in the eye? If you are thinking, “Yeah, that sounds like me…” then you should rethink your dating strategy, but for the rest of us, we would never act that way on a date and for good reason. So why do we act that way with our webinars?   Webinars are often the first conversation we have with new prospects, yet the experience from registration, to presentation, to follow up, often feels business formal and forced. It lacks the one thing that can...

  Do you remember ...

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Multi-Media Content Creation, Reimagined

    “We need more content!” A chant you hear in marketing departments everywhere - and for good reason. B2B buyers have dramatically changed the way they shop for new products and services. Through most of the decision making process, they interact with us through our content, not a sales person. This puts even more pressure on the content we create and how we measure their interaction with it. Unfortunately, the answer always seems to be another white paper, another infographic, or maybe another blog post like this one. All of this is fine, but there’s got to be more…   To truly capture the attention of our prospects, we have to find more engaging ways to deliver our content and be able to...

    “We need m...

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Super Bowl 50: Who Are You Calling a Player?

The week we’ve all been waiting for - or dreading -  has finally arrived! Yes, Super Bowl 50 has arrived in San Francisco. As the NFL Experience unfolds across the street from the ON24 headquarters, we’re treated to a daily reminder that fans aren’t satisfied to sit by on the sidelines — they want to get in on the action. The same thing is true in marketing: putting on a show is fine, but if you really want to get the crowd on their feet, you need to give them an opportunity to participate in the main event. That’s why, while the rest of the industry talks about webinar “players,” we insist on calling ours a “console.” Instead of sitting back...

The week we’ve all been wa...

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Las Vegas Survival Tips for Marketers

It’s that time of year again. Q1 and Q2 tend to be packed with user conferences and company sales and marketing summits and it’s likely that you’ll be hitting the road for one soon (if you haven’t already). Many companies choose to host events in Las Vegas — in fact, 2014 alone saw 22,103 conventions with almost 5.2 million delegates according to the Las Vegas Convention and Visitor’s Authority! As your resident friendly marketer who has just returned from an epic weekend with two coworker friends in Vegas, I’ve compiled a list of tips and tricks to not only survive a Las Vegas — or really any — conference, but to thrive (and hopefully return without a cold). A Social...

It’s that time of year a...

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