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ON24 Blog

How Does Your Webinar Stack Up?

OK, I admit it. Here at ON24, we may be just the tiniest bit obsessed with webinars. We think about webinars. We write about webinars. We dream about webinars. And, of course, we deliver webinars. Then, once a year, we step back to do something completely different: we measure all of the thousands upon thousands of webinars. Our annual Webinar Benchmarks Report lets us take a detailed look at the wide world of webcasting to identify key trends and actionable best practices. The insights we get are so interesting that we can hardly wait to share them with you in a special edition ON24 Best Practices Webinar. This year, webinar marketing maestro Mark Bornstein dove into the benchmarks data and brought us four...

OK, I admit it. Here at ON...

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How to Use Relevancy to Accelerate the Sales Funnel

Every day we go through it. We all receive the dreaded, unsolicited email. Most are automated, a copy and paste of previous messaging that often has little, if anything, to do with your company or personal needs. It’s volume versus relevancy. The salesperson figures if he/she sends the same terrible email to everyone, at least 3% of the market will want a demo. Right? Wrong. In 2015 the average person received 122 emails a day and this figure is expected to grow. In a perfect world these emails would be relevant—they would be timely, personalized, provide value, and even better, make us more productive. Instead our inboxes are like battlefields and we’re all just trying to survive the constant barrage. As a marketer, if you...

Every day we go through it...

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Webinar Benchmarking: Just Do It

First of all, just sign up for the upcoming 2016 Benchmarks Webinar right now. Here is the link. Just do it. Why? Because it will make you money…no, really. Look, webinars have become the most important tool we have to generate leads and drive pipeline. For most demand generation teams, it’s their most reliable tactic. But are you getting the most value from your webinars? For instance, are you delivering your webinars at the best possible time? Are you dropping your email promotions on the best days? Which interactive tools perform the best? In order to optimize your webinars, you need to understand what is working and what isn’t -- and the best way to do that is to compare your webinars...

First of all, just sign up...

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5 Marketing Books For Your Beach Bag

Spring fever has hit! As the weather heats up, the flowers start to bloom, pollen fills the air, and I for one, start looking forward to my next getaway! Even though I'm no longer in school and therefore not going on spring break anymore, I'm packing my bags and heading somewhere warm. Whether you too will be spending time sitting in the airport, kicking back on the beach, or simply relaxing in the comfort of your own living room, now is a good time to think through your spring reading list. Looking to mix it up with a few professional or marketing books? Spending time brushing up on best practices now can set you up for success when you return to the office. Look no further – I've...

Spring fever has hit! As t...

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April Fools’ Day Inspiration For Marketers

“Always be on the lookout for the presence of wonder.” What E.B. White was missing from the rest of that quote was “…and April Fools’ Day pranks.” Did you fall for a prank or two on this global holiday celebrating all things jokes and good fun? As brands become more social, more companies are jumping on the April Fools’ bandwagon externally, and creative marketers are pushed beyond their normal brand constraints to develop content that pushes the limits -- yet is believable and relevant to their fans’ interests. As marketers, there’s a lot that we can learn from the big successes -- and flops (it’s almost better to not run a prank than to have one that completely falls flat)....

“Always be on the lookou...

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3 Things Your Audience Wants from Your Webinar

We all know what we want from our webinars: more leads, more exposure for our company's thought leaders, and more chances to share our message. But what about the people who attend those webinars? Ultimately, our webinars are only successful when everyone gets what they need — and giving your audience what they really want means understanding why your audience is attending, and ensuring that you cater to their content needs. How do you do that? Easy! Just follow these three tips for giving your audience what they really, really want: Create an engaging experience Sure, you could just let your audience stare at slides for an hour. But where’s the fun in that? Instead, you should think about every webinar as an opportunity to craft an...

We all know what we want fro...

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Are You Using The Right Tool For The Job?

When it comes to choosing technology, marketers are really weird. I have seen companies spend over a year exploring marketing automation platforms or email software, watching demos, reading case studies, meeting with sales reps, and finally making a decision only to then change their minds and start all over again. It’s a process. A long, deliberate process. Yet with some foundational marketing technologies like webinars, companies often have a less serious approach. We constantly hear from marketers that are using basic meeting tools to deliver their demand generation webinars -- not because they like the technologies (in fact, they never even vetted them), but because the IT department was already paying for it, and were told they could use it too. Think about that. Webinars...

When it comes to choosing ...

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Personalization at Scale

As the popular pop music lyric goes, “Say my name, say my name, when no one is around you.” There’s no doubt about it, making your content personalized makes people feel more included and wanted. In life, love, and marketing you have to build personal, one-on-one relationships; there’s no way around it. But how do you build a relationship from out of thin air? The answer lies in personalization. Prospective customers want to feel like you understand them and would be a beneficial addition to their lives. Talking about your value proposition and giving a hard sell from the get-go will not result in love at first sight; so when it comes to effective lead generation, webinars are a great way to deliver...

As the popular pop music lyric...

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Will You Accept This Webinar?

  On Monday, March 14th, over 7 million people across the nation gathered together to tune in and watch Ben Higgins give out his final rose on the concluding episode of the latest season of The Bachelor. This show, which has been airing since 2002 and just completed its 20th season (the 12th season of the Bachelorette, it's spin-off show, airs this May), is a phenomenon that consistently captivates audiences of all ages and genders alike as it guides us through the ups and downs of the raw emotion of "love." Regardless of what you think about the show itself, its ability to maintain a steadily growing audience with basically the same formula (just different characters) on repeat for multiple seasons is something that all marketers can learn from.  How has...

  On Monday, March...

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Wake Up Your Webinars with Fresh Formats

How awesome are your webinars? That shouldn’t be a hard question, but for too many of us, too much of the time, it makes us stop and wonder if people are snoozing through them. Do you feel like you're producing fantastic, useful content, but for some unknown reason it's not connecting with your audience? If you keep delivering the same webinar over and over without shaking up your format, it shouldn’t come as a surprise that you’re leaving your audiences yawning instead of fist pumping. Fortunately, with a few easy tweaks you can deliver a webinar that’ll make your fans sit up and take notice. Let's consider seating arrangements. Sometimes all you have to do is shake up your webinar format to create a more engaging, interactive experience --...

How awesome are your webin...

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