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ON24 Blog

Where is your ROI?

B2B marketing has come a long, long way. Once there were only a few tried and true methods to generate leads and drive revenue. Today, there are so many tools available that it’s hard to know what technologies to use and when. And for most companies, the answer is “a little bit of everything.” Old methods such as email marketing, seminars, and trade shows stand alongside social, ABM, and predictive strategies. Marketing budgets continue to rise and often include bloated line items for expensive videos, sponsorships, parties, swag, random SEM buys, and anything else that seems like it will help. The idea being that if we do enough of everything, we will somehow hit our numbers. That may have been fine...

B2B marketing has come a l...

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3 Unconventional Webinars That Close Business

We all know that webinars are great. I mean, what else lets us combine images and video, gives us a platform for all our most important talking points, and virtually guarantees that people will hang around and listen for up to an hour? With such a great communication tool at our fingertips, it’s a real shame that so many of us think that webinars are just for thought leadership. All we have to do is open our minds, and we can deliver webinars that really close business. Here are three ideas to get you started:   The Deminar Live demos can be really effective at converting customers. They give prospects an opportunity to see what you have to offer with their own eyes...

We all know that webinars are ...

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The Bottom-of-the-Funnel Challenge

As marketers, we spend so much time trying to generate new leads that we barely have time to worry about how many of them actually turn into revenue. For those truly sophisticated marketers, there has been a lot of effort put into improving the way we target prospects (such as ABM and predictive), hopefully increasing the pipeline derived from our leads. But all of that is far removed from the core issue that determines the bottom line: how do we close more deals? The ever-ignored bottom-of-the-funnel challenge remains a bit of mystery to most marketers, and is often left for sales teams to figure out on their own. Sure, we create some collateral and a few demo tools but the rest...

As marketers, we spend so much...

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True Life: I Had an Epic Webinar Fail

True life: I've had an epic webinar fail -- and I want to tell you about it so you don't have the same! I was at a previous employer, fresh out of school and was tasked to jump-start a webinar program to announce our new product release to our partners, customers and prospects. I’m pretty sure we made our software purchasing decision based on the fact we used their other product for one-off meetings, it was cheap, and partially because it had the word “webinar” in it. That means it’s supposed to work for webinars, right? Wrong. We were a small start up and I was co-hosting the webinar with my CEO. No pressure at all. After hours spent creating content, practicing...

True life: I've had an epi...

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5 Graduation Speeches to Inspire Your Marketing

As hundreds of thousands of individuals around the world prepare to celebrate one the most pivotal days of their lives and prepare to embark on a new uncharted journey aka graduation, the majority of us marketers are probably sitting around stressing over things like trying to drive event registration or figuring out what "lead intelligence" means. While graduation might feel like a fleeting memory of the past for most of us now, I personally love graduation season because it inevitably pushes me to be a little introspective, instilling me with a rediscovered excitement for where I came from, where I am currently, and where I am going. I've pulled together some of my favorite quotes from graduation speeches to re-instill you with a little creative energy to...

As hundreds of thousands o...

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Webinar Registration Page Do’s and Don’ts

What if you threw a party, but forgot to invite people? Would anyone show up? Unlikely. Now think of this in the context of your webinar promotions -- are your registration pages up to par for the awesome online event that you are about to throw? A good registration page can make or break your webinar registration numbers. That's why I've created a list of do's and don'ts to consider when creating your next registration page: DO: Keep it simple: Stick to the facts – what, where, and when. Make it as easy as possible for clients and prospects to understand what the topic is and how to register. Make sure date and time is clearly stated, possibly in multiple locations on the...

What if you threw a party,...

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Career Advice for Women in Tech Sales

People often ask why I went into a career in tech sales?  Simply put, I love the world of technology and it’s incredibly familiar to me: I have two brothers that work in tech sales in the Bay Area whose careers began post dot-com, pre-financial crisis; a time that I am grateful to jointly experience. I’ve gone with them to their President’s Club as their guest, visited their office, and spent many happy hours and dinners with their fellow colleagues. All of these situations were eye-opening experiences, and I'm happy that my brothers brought me with them and included me in their work. However, during all of these experiences, there was one thing that always stood out -- where were all...

People often ask why I wen...

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5 Elements of Great Webinar Promotion Emails

When it comes to promoting your webinars, you just can’t beat email. We recently asked the live audience of “Unlocking the Secrets to Driving Webinar Registration” how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading through all the way. How do you make those eight seconds work for you? These are the five elements of great event promotion emails: Enticing Subject Line Without a killer subject line, people may not even open your email. There is definitely an art and a science to crafting that killer subject line....

When it comes to promoting...

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Create Better Content By Channeling Your Inner Child

This past weekend, my friends and I went to watch the release of the latest incarnation of the Jungle Book. It was really nice to decompress from the hustle and bustle of daily life and enjoy one of my childhood favorites with my favorite people. There is something about these nostalgic childhood classics that gets me every time. In fact, when Netflix released Fuller House earlier this year, I binge watched it over the course of one weekend, as did many of my friends. As marketers, finding a way to connect your audience with that sense of nostalgia and childlike wonder is key to increasing your engagement rates. But how do you do it? Simply apply these child psychology tips to your next...

This past weekend, my frie...

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Why Do Marketers Buy Technology?

When you’re a marketer, nothing should be simpler than marketing to other marketers, right? Well, not always. We marketers are busy people, constantly being pulled in multiple directions and bombarded with marketing messages for products that could save us time and money — but only if the message gets through. We did the research to find out what marketers really look for when they are considering marketing technology. Here’s what we discovered: Knowing how marketers research marketing technology options and what makes them decide to buy can be especially helpful when crafting marketing and sales materials for your company. Want to learn more about what drives marketers’ martech-buying decisions? Get your free copy of Webinar and Marketing Technology Purchase Decision Analysis, prepared by Hanover...

When you’re a marketer, noth...

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