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Europe unlocked: is there a downside to video – part 3 of 3

There is a solid argument for video as a source of credible information delivered in an engaging way, but you may not subscribe to "the only way is video" philosophy. After all, there are still the other 67% of webinars that don't use video at all. You may even share Ken Molay's view that video is killing information delivery and consider video as too sequential and not flexible enough in delivering information according to the viewer's pace and preference. But Molay, whose blog "Webinar Success" specialises in all things related to webinars, also acknowledges that there is a difference between pure video, video-esque online presentations and webinars. "Web viewers are much less patient." For example, web video is in most cases pre-recorded...

There is a solid argument for ...

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Europe Unlocked: Face-to-Face or Video—part 2 of 3

Continuing my conversation with Sebastian Woerle, Associate Publisher at IDG Business Media GmbH, he provided some insight into how webinars originated in Europe, while also showing the importance of video. Woerle highlights the importance of using the right technology in replacing initial face-to-face interaction during the early stages of lead generation. In a marketplace where personal and face-to-face interaction is important and highly valued, simply replacing it with impersonal technology is not going to be enough. The application of technology has to be mindful of what it is replacing in order to maintain the rapport and respect between the speaker and the audience. "You are trying to reach business professionals…" In IDG's case, technology is replacing the introductory and fact-finding stages of...

Continuing my conversation wit...

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Europe unlocked: why video in webinars is so important – part 1 of 3

The use of video in European webinars is higher than anywhere else in the world. Read our three-part series to find out why you should care, regardless of whether you are in Europe, the U.S. or elsewhere in the world. It couldn’t have been stated any more clearly in ON24's 2014 Webinar Benchmarks Report. A staggering 33% of EMEA webinars use video, while the global number is only 9%. In this article we will look at some of the reasons behind these numbers. We'll also hear from some experts on the use video in webinars, as well as what trends lie ahead for video (and audio). Read on to find out what they have to say. The Role of Video Today Video has...

The use of video in European w...

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A Q&A with our favorite cyclist

For a worthy cause, ON24 is sending Client Services Manager Tim Weathers into a grueling 1,223km cycling challenge. Organized by Dow Jones and Financial News (full disclosure: Dow Jones is an ON24 customer), the challenge is in support of the Wooden Spoon children’s charity and will take riders from the UK to Monaco. Twenty riders will set off from London on June 14 and arrive (hopefully in one piece) on June 22. Here is a short interview with Tim:...

For a worthy cause, ON24 is se...

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Replacing face-to-face meetings, even in Europe – part 2

Continuing my earlier post about “traditional” Europeans, we have identified a couple of key issues: travel restrictions; budget restrictions; data protection issues; and data-sharing fatigue. Let me point out how these issues are addressed by ON24’s platform. Travel restrictions: As an example, ON24’s immensely flexible do-it-yourself solution, Webcast Elite, was conceived with large and geographically dispersed audiences in mind. ON24’s annual Webinar Benchmarks Report will tell you that you can expect an average of between 200 and 500 attendees for a presentation you are delivering as part of a webcast. Sometimes less, sometimes more, depending on your topic’s fit with your audience. Your prospects can consume your content (live or on-demand) from all major devices, be it desktop or mobile, without barriers such...

Continuing my earlier post abo...

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London to Monte Carlo – by Bike

It is enough to strike fear into any cyclist, and certainly nothing like the daily London commute by bike (except perhaps a little safer), but the 1223km London to Monte Carlo Cycle Challenge is more than half the distance of the original Tour de France and still well over a third of today’s typical distance. The daily distance of 152km on each of the eight days also gives no hint of this challenge being any less grueling than the 168km average of the Tour de France. Yet we are sending Tim Weathers, an ON24 Client Services Manager by day, into the challenge – and for good reason: to raise GBP 2000 for the Wooden Spoon children’s charity. ON24’s clients Dow Jones and...

It is enough to strike fear in...

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