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Totally ROI(GHTEOUS): ON24’s Where is Your ROI? Campaign

Guerilla marketing involves high energy, a ton of creativity and strategy. This year, ON24 decided to go the unconventional route for marketing at one of the biggest software conferences. We chose not to sponsor at Dreamforce ‘16 in SF, but do something different… at least different for ON24. ”If we can’t sponsor, that doesn’t mean we will shy away from the biggest conference of the year,” we said. So we put on our thinking caps and got creative. Being shy isn’t our forte, or mine to say the least. So it only seemed right that doing a guerilla marketing campaign at ON24 would be given the green light. Ok, “Where to start??” First, a campaign idea focused on highlighting the high...

Guerilla marketing involves hi...

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