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Engagement

5 Graduation Speeches to Inspire Your Marketing

As hundreds of thousands of individuals around the world prepare to celebrate one the most pivotal days of their lives and prepare to embark on a new uncharted journey aka graduation, the majority of us marketers are probably sitting around stressing over things like trying to drive event registration or figuring out what "lead intelligence" means. While graduation might feel like a fleeting memory of the past for most of us now, I personally love graduation season because it inevitably pushes me to be a little introspective, instilling me with a rediscovered excitement for where I came from, where I am currently, and where I am going. I've pulled together some of my favorite quotes from graduation speeches to re-instill you with a little creative energy to...

As hundreds of thousands o...

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How to Use Relevancy to Accelerate the Sales Funnel

Every day we go through it. We all receive the dreaded, unsolicited email. Most are automated, a copy and paste of previous messaging that often has little, if anything, to do with your company or personal needs. It’s volume versus relevancy. The salesperson figures if he/she sends the same terrible email to everyone, at least 3% of the market will want a demo. Right? Wrong. In 2015 the average person received 122 emails a day and this figure is expected to grow. In a perfect world these emails would be relevant—they would be timely, personalized, provide value, and even better, make us more productive. Instead our inboxes are like battlefields and we’re all just trying to survive the constant barrage. As a marketer, if you...

Every day we go through it...

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3 Things Your Audience Wants from Your Webinar

We all know what we want from our webinars: more leads, more exposure for our company's thought leaders, and more chances to share our message. But what about the people who attend those webinars? Ultimately, our webinars are only successful when everyone gets what they need — and giving your audience what they really want means understanding why your audience is attending, and ensuring that you cater to their content needs. How do you do that? Easy! Just follow these three tips for giving your audience what they really, really want: Create an engaging experience Sure, you could just let your audience stare at slides for an hour. But where’s the fun in that? Instead, you should think about every webinar as an opportunity to craft an...

We all know what we want fro...

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Personalization at Scale

As the popular pop music lyric goes, “Say my name, say my name, when no one is around you.” There’s no doubt about it, making your content personalized makes people feel more included and wanted. In life, love, and marketing you have to build personal, one-on-one relationships; there’s no way around it. But how do you build a relationship from out of thin air? The answer lies in personalization. Prospective customers want to feel like you understand them and would be a beneficial addition to their lives. Talking about your value proposition and giving a hard sell from the get-go will not result in love at first sight; so when it comes to effective lead generation, webinars are a great way to deliver...

As the popular pop music lyric...

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Wake Up Your Webinars with Fresh Formats

How awesome are your webinars? That shouldn’t be a hard question, but for too many of us, too much of the time, it makes us stop and wonder if people are snoozing through them. Do you feel like you're producing fantastic, useful content, but for some unknown reason it's not connecting with your audience? If you keep delivering the same webinar over and over without shaking up your format, it shouldn’t come as a surprise that you’re leaving your audiences yawning instead of fist pumping. Fortunately, with a few easy tweaks you can deliver a webinar that’ll make your fans sit up and take notice. Let's consider seating arrangements. Sometimes all you have to do is shake up your webinar format to create a more engaging, interactive experience --...

How awesome are your webin...

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Webinar Engagement ‘Must Haves’

Many of our customers are asking about attendee engagement lately. Here's why. One of marketers' top challenges is lead generation. CMOs not only need to generate a higher number of leads but also better quality leads. Lead quality, which considers a prospect’s interest in your solution and your interest in them, is generally characterized by a "lead score." Our new Engagement Score measures an attendee's participation, interactivity and behavior in a webinar. Each attendee is assigned a numeric value, which indicates how engaged they were in the webcast. When a prospect's engagement score is above a certain pre-determined level, the associated lead score is increased to reflect that this is a higher-quality lead. So how do you ensure that your audience is truly...

Many of our customers are aski...

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What makes a webcast interesting?

If you are like most people, you probably don’t pay much attention to the latest Apple iPad commercial. But every time you walk by an Apple store, you notice that the store is crammed with people playing with the latest devices, presumably with intent to purchase. How is that possible? The answer is simple: in today’s world of goldfish-esque attention spans, the only thing that will truly engage an audience is interaction. It draws the audience in and causes them to pay attention for more than just a few seconds. But how does this affect webcasting? It’s pretty simple, really. No one wants to watch an hour-long webcast any more than they want to watch the iPad commercial. But if attendees can...

If you are like most people, y...

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The Interactivity Debate

As someone who spends a lot of time talking about webinars and virtual events as valuable tools for marketers, I am perplexed by the central argument against them…lack of interactivity. The talking point goes something like this: “Physical events are important to us because we want the chance to engage directly with our attendees.” The idea is that at physical events, from large trade shows to small seminars, you are having deep and meaningful conversations with each and every one of your visitors, a level of interactivity that you simply wouldn’t get in the virtual world. Really? Let me ask you this: when was the last time that you went to a live seminar, in a local hotel ballroom, and at...

As someone who spends a lot of...

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