Top

Content Marketing

What if you threw a party and no one came?

Marketers invest a lot of time and energy into building presentations and locating the best speakers so they they can deliver great webinars.That's because we all know that webinars are one of the most effective ways to drive new leads and engage new prospects. Even so, in a recent ON24 webinar poll, we saw a result that, frankly, didn’t surprise us all that much:   What has been your biggest challenge to delivering a successful webinar? Driving registration    42.9% Providing an engaging webinar experience    30.5% Extending the life/value of your webinars    16.2% Getting feedback from attendees    10.5% Results: ON24 benchmarks webinar poll That’s right, almost 43 percent reported that driving registration was their greatest challenge to delivering a successful webinar. It’s something we hear...

Marketers invest a lot of time...

Read More

Great plans make great webinars — INFOGRAPHIC

At ON24, we have a pretty simple philosophy: every webinar should be fantastic. After all, there’s nothing better for driving leads, engaging prospects and accelerating the sales process. So why doesn’t every webinar hit all those goals? If you're using the right tool for the job, then marketing webinars doesn't have to be rocket science. Behind the best webinars you’ll find a unified team. That team usually looks something like this: The producer, who is responsible for making sure the technical components of the event run smoothly. The promoter, who gets the word out through banner ads, email, social media and other relevant channels. The presenter, who builds the presentation deck and practices delivering an engaging webinar. Great webinars also need concrete goals....

At ON24, we have a pretty simp...

Read More

5 creative ideas for compelling webinars

Just 7 percent of companies think that their webinars are instant classics. That’s the kind of figure that we find disappointing here at ON24, because we know exactly how rewarding great marketing webinars can be — both for the companies that deliver them and the audiences who attend them. We can’t help but wonder — what’s keeping people from delivering webinars they want to rave about? We suspect the answer is that they don’t know where to begin. If you’re like most companies, your webinars consist of one speaker, maybe two, talking over a presentation for 45 minutes to an hour. Slides-and-audio presentations can be compelling, especially the ones with stylish PowerPoints and energetic speakers, but sometimes that format can feel...

Just 7 percent of companies th...

Read More

Content Marketing: the Ultimate Feedback Machine

The buying journey is incredibly chaotic these days. Prospective customers go behind the scenes to seek insight and opinions about your company’s products and services – and as a marketer, you may or may not have the chance to control or influence what end users see in their travels across the Internet. That's way smart marketers develop a robust content program of content, PR, advertising, SEO, marketing automation, real-time personalization, and a myriad of other tools to ensure that prospects get the right information at the right stage of the buying funnel. Modern marketers also realize that one of the most effective ways to get prospects to engage with your content is through webinars. How do they leverage webinars to drive engagement and generate more leads? We think that the...

The buying journey is incredib...

Read More

4 Principles for Great Content Marketing

Content marketing is a vital component of any B2B marketing strategy. Savvy marketers devote time and money to developing various types of content, including white papers, webinars, tweets and blogs, which appeal to and engage their audiences. But are marketers getting the most out of their content? Not all content is created equal, so it’s up to you to determine what will deliver the most ROI. And, while each piece serves as a way to engage with a potential lead, content ROI is maximized when it is used at the optimal stage of the buyer’s journey. White papers, for example, support sales in that they provide helpful and in-depth information on a product or service to a prospect conducting initial research....

Content marketing is a vital c...

Read More

The Never-Ending Cycle: Content Informs Data Informs Content

The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these two don’t work in concert. This can be due to organizational siloes, in which the experts on data gathering and analysis – often found in the marketing operations team – aren’t talking to or collaborating with the experts on content – often located in the content marketing team. They probably have different goals, and different benchmarks. The lack of coordination can also be a symptom of different mind-sets and different backgrounds: The data-driven marketer will often have a technical or statistics-based background, whereas the content marketer may have expertise in writing or journalism. Both approaches are equally...

The most effective content is ...

Read More

Driving Engagement with Effective Webinar Delivery

Just after they've gotten a few webcasts under their belt, ON24 clients often ask us how to make the most of their webinars. Once they’ve learned how to create webcasts as part of a repeatable process – as well as drive registration and attendance – confidence grows, and many successfully create a culture of content that feeds the "webcasting machine" and puts wind in the sails of corporate communications, training and lead generation programs. And that is great news – not only for them but also for ON24 as the leading webinar platform! But what's the next phase in making webcasts more powerful and keeping the "machine" running at top speed? You can take your webinars from good to great with some...

Just after they've gotten a fe...

Read More

Doing the ON24 Webinar Rap

As you may have seen in Adweek, VentureBeat or Marketing Land, we recently released a video that’s become a YouTube sensation. ON24 partnered with the notably popular DJ Dave, creator of the “Whole Foods Parking Lot” video, to create a new rap video, “This Is How You Webinar.” This video is part of a campaign designed to create buzz around the important role that webinars play in lead generation and the capabilities we offer marketers. Empowering Marketers with the Webcast Elite Marketing Edition ON24’s mission is to provide the best webinar-based marketing platform in the industry – driving B2B demand generation programs and enabling companies of all sizes to better engage with their prospects and customers. Illustrating our commitment to that...

As you may have seen in Adwee...

Read More

How to Nurture Sales Leads with Relevant Content

Is your content driving real business results? Marketing teams are pretty good at creating campaigns and generating buzz. But sales teams often can’t do much with most of the demand that marketing creates. Increasingly, marketers are expected to deliver higher-quality sales leads that don’t take too long to close. Digital strategist Valeria Maltoni revealed how you can make your content more effective during her presentation at the Sales Acceleration Summit, which was recorded and broadcast using ON24’s webinar technology. Simply grabbing attention is no longer enough. Content must provide relevant experiences that connect with your customers. "Good content is intentional, it's relevant, it comes to you at the right time, and it delivers business impact," Maltoni says. "What this means is marketers...

Is your content driving real b...

Read More