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Content Marketing

Create Better Content By Channeling Your Inner Child

This past weekend, my friends and I went to watch the release of the latest incarnation of the Jungle Book. It was really nice to decompress from the hustle and bustle of daily life and enjoy one of my childhood favorites with my favorite people. There is something about these nostalgic childhood classics that gets me every time. In fact, when Netflix released Fuller House earlier this year, I binge watched it over the course of one weekend, as did many of my friends. As marketers, finding a way to connect your audience with that sense of nostalgia and childlike wonder is key to increasing your engagement rates. But how do you do it? Simply apply these child psychology tips to your next...

This past weekend, my frie...

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April Fools’ Day Inspiration For Marketers

“Always be on the lookout for the presence of wonder.” What E.B. White was missing from the rest of that quote was “…and April Fools’ Day pranks.” Did you fall for a prank or two on this global holiday celebrating all things jokes and good fun? As brands become more social, more companies are jumping on the April Fools’ bandwagon externally, and creative marketers are pushed beyond their normal brand constraints to develop content that pushes the limits -- yet is believable and relevant to their fans’ interests. As marketers, there’s a lot that we can learn from the big successes -- and flops (it’s almost better to not run a prank than to have one that completely falls flat)....

“Always be on the lookou...

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Will You Accept This Webinar?

  On Monday, March 14th, over 7 million people across the nation gathered together to tune in and watch Ben Higgins give out his final rose on the concluding episode of the latest season of The Bachelor. This show, which has been airing since 2002 and just completed its 20th season (the 12th season of the Bachelorette, it's spin-off show, airs this May), is a phenomenon that consistently captivates audiences of all ages and genders alike as it guides us through the ups and downs of the raw emotion of "love." Regardless of what you think about the show itself, its ability to maintain a steadily growing audience with basically the same formula (just different characters) on repeat for multiple seasons is something that all marketers can learn from.  How has...

  On Monday, March...

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The Netflix Effect: How to Make Binge Worthy Content

  Is what’s in your Netflix cue more or less exciting than what’s in your content marketing and editorial calendars? If Netflix wins that battle (which, let’s be honest, come the weekend it will), then maybe you should consider the art and science behind the binge watching phenomenon taking hold over us all. As journalist Raju Mudhar wrote, “Entertainment is fast becoming an all-you-can-eat buffet. Call it the Netflix effect.” In 2013, Netflix released all 15 episodes of season 4 of Arrested Development at the same time, seven years after the show was cancelled. Reports show that within the first 24 hours, 10% of viewers had already made it through the entire season. Do your fans consume your content this quickly...

  Is what’s in y...

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The Ugly Holiday Sweater of Content Marketing

If my social calendar is any reflection of a larger trend, ugly holiday sweater theme parties are gaining popularity at an alarming rate. Whether we like it or not, these itchy, unflattering, obnoxiously fantastic sweaters are here to stay and are a celebration of all things gaudy and awesome. If there is anything that this rising trend tells us as marketers, it’s that sometimes what would traditionally be considered unsexy is now becoming not only mainstream, but the uglier the better — when in the right setting. As marketers, we are often tasked with marketing items that would traditionally be unsexy like research findings, white papers, and data sheets; alongside the more exciting items like sizzle reels, sweepstakes, and fun memes!...

If my social calendar is a...

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Holiday Gift Giving for Marketers

‘Tis the season to be shopping! A recent study by the National Retail Federation found that holiday spending is expected to rise 3.7% this year to $630 billion, with the average spending per person reaching $805.65. While you’re out picking up that perfect toy for little Timmy and the tie rack for dad, don’t forget to grab something for the favorite marketer in your life, too! Strapped for ideas on what to get them? No worries –we’ve got you covered with gift ideas for all of the nice marketers in your life! Creative Team: A great gag gift would go nicely on the side of that last minute creative request you have. One of my personal favorites is the Spinning...

‘Tis the season to be sh...

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‘Twas The Fire Drill Before Christmas

'Tis the season to be jolly… and stay up late launching your holiday campaigns and solidifying 2016 plans! We’ve all been there -- those late nights at the office, long after others have left and are snugly tucked into bed, eagerly awaiting the arrival of fresh leads from your newest campaign that is so hot it practically melts the ice off of the Grinch’s heart! But sometimes problems happen, 404 errors occur, the utm codes don't work properly, and we marketers need a little help. What do you do when this happens? Luckily, for our marketing friend Mary Christmas, there is holiday magic in the air and the man in the big red suit is here to lend a helpful marketing hand.   Pour yourself...

'Tis the season to be jolly…...

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Setting the Table for Content Marketing Success

The holidays are upon us! This year, I am hosting Thanksgiving dinner at my home for the very first time and am more excited than a child on Christmas Eve to welcome everyone with festive cheer. I have spent the last few days menu planning, taking stock of what I currently already have and what ingredients I need to buy, checking in with my family on what they want to have and are bringing to the table, and brainstorming creative ways to set the table. This process is also much like the process that many marketers take when creating different types of content for their audience to feast on. As the holiday season comes upon us and we start planning our...

The holidays are upon us! ...

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Repeating Yourself Isn’t A Sin

Marketers tend to be pretty creative people. We love coming up with new ideas. We’re constantly looking around at our colleagues (and competitors), searching for inspiration and fresh approaches. Part of it is that we always want to be the next big thing. And part of it is that no one want to be that guy. You know, the one who keeps telling the same story about the time he met MC Hammer. At. Every. Single. Party. In marketing, we have some especially good reasons to keep our content fresh: to build up an engaged fan base, we need to keep offering new ideas. And we all know that those all-important SEO spiders give us a little extra juice every time...

Marketers tend to be prett...

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