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Best Practices

Build it and they will come…or will they?

Having been in the webcast industry for a while, I know the kind of time, effort and energy that go into the technical delivery of a live event. Scheduling speakers, coordinating times, gathering and proofing content, designing and building the event itself and then email blasts, clever campaigns and eye-catching banners to get people to register—it’s a long list. ...

Having been in the webcast ind...

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How to Create a Successful Webcast

I know it may seem obvious, but the goal of someone running a live web event is to have it produce successful results. The goals vary from event to event, but the one thing that is consistent is that the “production” needs to not get in the way of the message. Over the years, one thing I have found is that often more time is spent on the content and the marketing rather than on making sure that the little nuances of the technical delivery complement the message. That said, here are the top three tips that will help make sure that your technical delivery is on par with the message itself. 1. If you are presenting through a phone, make...

I know it may seem obvious, bu...

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A “Bullet Proof” Web Event

Live events can be incredibly stressful. In fact, they can be downright brutal. If you have done web- based live events for long, you will find that because it is technology, there will be hiccups along the way. There are simply too many factors involved, from bandwidth, configurations and operating systems to browsers, firewalls…the list goes on and on. So what can you do to have technical success in the delivery of your event? While I am afraid there is no “bullet proof” web event, there are things that you should consider when planning your next event that will help mitigate risk. 1. Target your target audience. What I mean by this is that you should be sure that you know...

Live events can be incredibly ...

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