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Best Practices

Four Ways to Optimize Lead Generation and Qualification

According to a Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most effective tactic for generating qualified leads for their sales funnel. Furthermore, 65% of marketers believe webinars are the most effective way to influence leads in the mid and late stages of their funnel. Demand Gen’s report clearly indicates that webinars are one of the most important tools for the modern marketer. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. The effectiveness of webinars spans the entire sales and marketing process, from driving awareness, to lead generation, lead nurturing, cross-selling,and upselling. That's why we've outlined four webinar best practices to help you to improve...

According to a Demand Gen Rep...

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The ON24 Marketing Excellence Awards – Enter Now!

You’re understandably proud of your marketing webinars. So are we – and we’re always thrilled to highlight the “best and brightest” events delivered via the ON24 webinar marketing platform. That’s why we’re sponsoring the ON24 Marketing Excellence Awards, along with our friends at the Content Marketing Institute (CMI). While this is the sixth year for our annual competition, this year, for the first time, we are honoring only webinars used for marketing applications. The evolution of our customer awards program is consistent with the evolution of our business. What started as the Virtual Event Excellence Awards became the Virtual Communications Excellence Awards, reflecting the emergence and prominence of virtual environments and webcasting. And now, because more than 70% of our business...

You’re understandably proud ...

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5 Tips to Maximize Pre and Post Webinar Communication

For many marketers, online events are an important component of the marketing mix. Interactive webinar products, such as ON24, allow you to connect to customers and prospects all over the globe, without ever leaving your office. Since you’re investing precious time and resources, you want to make the most of the event, and that means optimizing your webinar-related communications to help drive attendance and continue building the relationship post-event. Here are a few of our favorite tips for doing so: 1) Personalize your invite email subject line by recipient type. Have they attended one of your webinars previously, and are they currently a client or prospect? Try different subject lines by segment. For example, if they previously attended a webinar and are...

For many marketers, online eve...

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Are They Engaged?

No, I am not asking about Emma Stone and Andrew Garfield. I'm asking about your webinar attendees. Here at ON24, we feel like we offer "the best" in webinar and virtual communications technology, and we could cite chapter and verse about why our solution is the best. But the most reliable, flexible and scalable online events platform is bound to fall flat unless you have one powerful thing in your webcasts -- engagement. Are they engaged? So, as a result, many of our customers are asking about attendee engagement lately. And while it is great if your webcast has lots of registrants, and it is even better if they actually show up, engaging them and keeping them involved in your webcast content...

No, I am not asking about Emm...

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Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages – part 2 of 2

According to Demand Gen Report's 2014 B2B Buyer Behavior Survey, an effective content strategy can certainly influence the buyer journey. An overwhelming majority (82%) of senior executives said that content was a significant driver of their buying decisions. 66% of respondents said that the winning vendor provided higher-quality content. 61% of B2B buyers agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision.  If designed with the buying cycle in mind, webinars can be an extremely effective method for moving prospects from one stage of the buying cycle to the...

According to Demand Gen Repo...

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Re-animate Your Webinar Content

Halloween is here, and we’re all preoccupied with the undead – ghosts, goblins and the walking dead. Webinars can be like zombies. For most companies, once a live webinar is over, it is as dead as the proverbial doornail – but the stats show that “re-animating” content really works, extending the life and value of webinar content long after the live day is over. According to ON24's own benchmark data, some 21.7 percent of viewers who register for a live event come back to view it on demand, and 13 percent of webcast audiences view BOTH the live and on-demand events. Also, roughly 19 percent of on-demand webcast registrants never registered for the live event. The implication for webcast producers is that...

Halloween is here, and we’re...

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Matching Webinar Content to the Buying Cycle – part 1 of 2

Webinars are one of the most important tools for marketers to drive demand and nurture new leads. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. And the effectiveness of webinars spans the entire sales and marketing process, from driving awareness and lead generation and nurturing to cross-selling and upselling. To be most effective, your webinar content must be tailored to the specific objectives of each stage of the buying cycle. Marketers’ primary goal is to progress prospects and opportunities from one stage of the buying process to the next. The key to achieving this goal is to deliver the right type of webinar...

Webinars are one of the most i...

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Sleeper or Keeper?

Here at ON24, we often ask ourselves – is this webinar a "sleeper or a keeper?" And while we’re joking when we ask that question, it illustrates the idea that a dull webinar can really do damage to your sales, marketing and customer engagement initiatives. Regardless of how good your content is, the success of your webinar ultimately lies in the quality of your speakers. Great presenters can make the difference between a mediocre webinar and an exciting and engaging conversation. Therefore, speaker preparation and coaching are critical to webinar success and can take webinars from "good to great." At ON24, we've observed that thought leaders and subject matter experts are sometimes not the most polished speakers, and the difference between...

Here at ON24, we often ask our...

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We’re Turning ‘Dummies’ into Webinar Pros

We know you’ve heard of the iconic "For Dummies" series of books from publisher John Wiley & Sons, Inc. Now available is the retail version of "Webinars For Dummies", authored by ON24 Co-Founder, President and CEO Sharat Sharan and John Carucci. "Webinars For Dummies" is the expanded follow-up to ON24’s hugely successful guidebook of the same name, which has been downloaded tens of thousands of times and become the industry’s definitive "how-to" guide for creating webinars. Taking the guesswork and uncertainty out of creation and promotion, "Webinars For Dummies" helps make sense of webinar technology in a fun way. For example, the authors compare today's webinar attendees to George Jetson, the beleaguered patriarch in the animated sitcom The Jetsons....

We know you’ve heard of the ...

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Marketing Your Webinar

Webinars have become an important tool for companies for communicating with their customers, partners and employees. Whether you are creating a webinar to launch a new product or delivering a thought leadership presentation to prospects, you have to market your webinar to get an adequate number of registrants and attendees. Whether you have an internal creative service team or an external agency or rely on a do-it-yourself approach, you’ll need to create the key marketing deliverables that will drive registration for your event. Those deliverables include four must-have and three nice-to-have items, all of which should reflect consistent creative elements. Must Have: Promotional emails. These are the workhorses that drive audiences to your event. We recommend developing two to three different emails to...

Webinars have become an impo...

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