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Author: Tiffany Beddow

True Life: I Had an Epic Webinar Fail

True life: I've had an epic webinar fail -- and I want to tell you about it so you don't have the same! I was at a previous employer, fresh out of school and was tasked to jump-start a webinar program to announce our new product release to our partners, customers and prospects. I’m pretty sure we made our software purchasing decision based on the fact we used their other product for one-off meetings, it was cheap, and partially because it had the word “webinar” in it. That means it’s supposed to work for webinars, right? Wrong. We were a small start up and I was co-hosting the webinar with my CEO. No pressure at all. After hours spent creating content, practicing...

True life: I've had an epi...

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4 Reasons Why Brands Need Customer Advocacy

I recently went through the ordeal of finding a new dentist. I absolutely HATE the dentist, but I understand it’s a necessary evil. Between my phobia of drills and dozens upon dozens of dentists in San Francisco, figuring out where to even start left my head spinning and my teeth aching. After researching online and checking out reviews, I narrowed it down to a few highly rated options. Next step, I asked around the office. My colleague Caitlin shared a raving review about her dentist. In fact, she LOVED her dentist. Her dentist actually made her enjoy her visits. WHAT? I was sold and immediately called to book an appointment with her dentist.  I trusted Caitlin’s opinion and the confirmation of online reviews, and they all ultimately...

I recently went through ...

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