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Author: shanna

The mysterious case of the disappearing content

Gather around, ladies and gentlemen, as I weave a story of a marketing plan gone awry. It’s one filled with ghoulish metrics, missed opportunities, and disappearing people, so don’t cover your eyes or you might miss the (friendly) ghost of content past fly by! Once upon a time, in a marketing department much like yours, there was a product manager named Bill who wanted to host a webinar to educate potential customers about the features of a new product. He planned everything perfectly — or so he thought. There was a pre-event email blast and social media support, the event went off flawlessly, and he followed up with a thank-you email. Bill buried the presentation deck from his webinar in a folder...

Gather around, ladies and ...

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