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Author: MSzelenyi

Do You Need to Rethink Your Webinar Platform?

Mention the "seven signs" and people might joke about the Apocalypse – and while it won’t end the world, we here at ON24 know that poorly executed webinars are a marketing apocalypse waiting to happen! Specifically, we’re talking about lost opportunities due to reduced engagement, lower conversion rates, fewer leads generated and reduced ROI of marketing programs. So, before your own webinar marketing apocalypse comes along, we’d suggest that you reevaluate your webinar program in seven key areas: 1.  Does your webinar platform limit access to events? Evaluate how easy or difficult it is to access your webinar. Does it make end users download and install additional software and plug-ins, becoming a recipe for waiting, frustration and hassle? Avoid tune-out with a platform...

Mention the "seven signs" and ...

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How to build your own webcam studio – and other helpful video webcasting tips

More and more of our customers are adding video to their webinars – making webinars more engaging and informative than ever before. In some cases, like large executive events, it may be necessary to have a professional studio and crew. But broadcast quality video can be costly – and for most webcast applications, it simply isn’t necessary. By properly using inexpensive and readily available equipment, you can build your own webcam studio and achieve outstanding results. Here's are some video webcasting tips to get you started: Find a dedicated location: Not much space is required, and a spare office or conference room should provide plenty of area to set up lights and video gear. Ideally, you will find a location where you...

More and more of our customers...

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Webcasting Product Strategies: A Roadmap Preview

2014 promises to be a year of continued growth in the webcasting market. Our customers' high-quality content and successful lead-generation programs – tied directly to webcasting initiatives – are even further proof that webcasting has entered the "marketing mainstream." At ON24, we're excited about these positive trends, and our current webcasting product strategies are the basis for product development initiatives designed to make it even simpler to create webinars that take marketing programs to the next level. We want to make life easier for webcast producers while delivering an even better experience to end users. Here's what to expect in the coming months: • Enhanced cross-platform support. With new platform advancements, we'll provide a more consistent webcast experience across all devices, with...

2014 promises to be a year of...

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What makes a webcast interesting?

If you are like most people, you probably don’t pay much attention to the latest Apple iPad commercial. But every time you walk by an Apple store, you notice that the store is crammed with people playing with the latest devices, presumably with intent to purchase. How is that possible? The answer is simple: in today’s world of goldfish-esque attention spans, the only thing that will truly engage an audience is interaction. It draws the audience in and causes them to pay attention for more than just a few seconds. But how does this affect webcasting? It’s pretty simple, really. No one wants to watch an hour-long webcast any more than they want to watch the iPad commercial. But if attendees can...

If you are like most people, y...

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Is there a difference between a webcast and a webinar?

I must admit I am guilty of using these two terms interchangeably, but I do think they have different meanings in many people’s minds. Webcasts are high-profile live events, often created using HD video equipment and broadcast from a conference venue, TV studio, or corporate videoconferencing room. Producers ensure every detail is perfect, creating a high-impact experience for the viewer. "Webinar" is a term marketing people use to describe their regular online communications programs for lead generation and customer outreach. But I want my webinar to create a high-impact experience for my viewers, too! So webcasts and webinars share a common goal — wowing viewers so they pay attention to my content. Today on the web, this is no small feat. There are...

I must admit I am guilty of us...

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