Top

Author: MCulbertson

5 Marketing Books For Your Beach Bag

Spring fever has hit! As the weather heats up, the flowers start to bloom, pollen fills the air, and I for one, start looking forward to my next getaway! Even though I'm no longer in school and therefore not going on spring break anymore, I'm packing my bags and heading somewhere warm. Whether you too will be spending time sitting in the airport, kicking back on the beach, or simply relaxing in the comfort of your own living room, now is a good time to think through your spring reading list. Looking to mix it up with a few professional or marketing books? Spending time brushing up on best practices now can set you up for success when you return to the office. Look no further – I've...

Spring fever has hit! As t...

Read More

3 Takeaways from the ON24 Engagement Awards (and the Winners Are….)

When it comes to your webinar sales leads, interactivity equals lead intelligence. It’s a point we make often here at ON24, and we were reminded when selecting the winners of our inaugural Webinar Engagement Awards from thousands of top-performing webinars. What better way to track your best sales leads than by interacting with them? Thanks to features like polling, Q&A and social media integration, webinars are more engaging than ever. That engagement doesn’t just create better value, it provides you leads that are as sales-ready as you can get. For our inaugural ON24 Webinar Engagement Awards, we selected 10 winning companies from the fourth quarter of 2015. Winners included IBM, Twitter, and HubSpot. See the full list here. Here are a few...

When it comes to your webinar ...

Read More

What Will B2B Sales Look Like in 10 Years?

The forecasts seem to universally agree: B2B sales as we know it is facing a technological revolution. Increasingly complex buying processes, more self-educated customers, and a noisier, more competitive environment for lead generation is changing how sales and marketing teams approach potential customers. Given all of this change, what will B2B sales look like in 2020? In the spirit of New Year’s predictions, we’re looking forward to seeing the following things happen! The enterprise buying process is more complicated than ever: the average B2B deal now has more than eight decision makers, a 43 percent increase from three years ago. At the same time, B2B e-commerce is rising, with Alibaba predicting a $6.7 trillion global market for B2B e-commerce by 2020....

The forecasts seem to univ...

Read More

Holiday Gift Giving for Marketers

‘Tis the season to be shopping! A recent study by the National Retail Federation found that holiday spending is expected to rise 3.7% this year to $630 billion, with the average spending per person reaching $805.65. While you’re out picking up that perfect toy for little Timmy and the tie rack for dad, don’t forget to grab something for the favorite marketer in your life, too! Strapped for ideas on what to get them? No worries –we’ve got you covered with gift ideas for all of the nice marketers in your life! Creative Team: A great gag gift would go nicely on the side of that last minute creative request you have. One of my personal favorites is the Spinning...

‘Tis the season to be sh...

Read More

5 Tips For A Successful Conference Experience

  For marketers, conferences are generally a place to think big, network, unveil new products, and get real time customer feedback. Since ON24 is sponsoring and presenting at the Digital Marketing Show in London this week, we’ve been thinking about what it takes to be successful at a conference -- both as an attendee and a sponsor. Learn how to have a successful conference experience, and justify your trip to your manager, with these 5 tips: Define Your Role Attending an event means wearing a lot of hats. Are you primarily there to learn, sell a product, job hunt, network, or on the flip side – speak and work the floor at your company’s booth? Often times, you'll find yourself a mixture of any and...

  For marketers, c...

Read More