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Author: Mark Bornstein

Dark Skies in Dallas: Learning about Virtual Learning

I recently returned from the annual ASTD Conference in Dallas. For those of you not familiar with this event, it’s one of the largest trade shows in the country dedicated to learning technologies and corporate training. The show was great, but the weather was horrible. The skies were filled with the darkest, scariest clouds I have seen in a long time. Tornado warnings were issued, and occasional onslaughts of rain and hail would attack and just as quickly disappear. It seemed like movie weather. Warm and dry inside the confines of the ASTD show, I discovered that people’s expectations of the virtual learning solutions that we were demonstrating were just as fantastical as the weather outside. An endless procession of wide-eyed...

I recently returned from the a...

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The Interactivity Debate

As someone who spends a lot of time talking about webinars and virtual events as valuable tools for marketers, I am perplexed by the central argument against them…lack of interactivity. The talking point goes something like this: “Physical events are important to us because we want the chance to engage directly with our attendees.” The idea is that at physical events, from large trade shows to small seminars, you are having deep and meaningful conversations with each and every one of your visitors, a level of interactivity that you simply wouldn’t get in the virtual world. Really? Let me ask you this: when was the last time that you went to a live seminar, in a local hotel ballroom, and at...

As someone who spends a lot of...

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