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Author: Kevin Miller

Super Bowl 50: Who Are You Calling a Player?

The week we’ve all been waiting for - or dreading -  has finally arrived! Yes, Super Bowl 50 has arrived in San Francisco. As the NFL Experience unfolds across the street from the ON24 headquarters, we’re treated to a daily reminder that fans aren’t satisfied to sit by on the sidelines — they want to get in on the action. The same thing is true in marketing: putting on a show is fine, but if you really want to get the crowd on their feet, you need to give them an opportunity to participate in the main event. That’s why, while the rest of the industry talks about webinar “players,” we insist on calling ours a “console.” Instead of sitting back...

The week we’ve all been wa...

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Use the Right Webinar Tool for the Job

You wouldn’t stir your coffee with a shovel or dig a hole with a spoon, would you? Similarly, marketers have many tools to use, and often through trial and error they discover which tool is best for a specific job. Yet I continue to hear about marketers attempting to use online meeting tools to run webinars, only to obtain lackluster results. So what’s the reason behind these lackluster results, you ask? It’s simple, really: an online meeting tool doesn’t meet the same needs satisfied by a webinar platform. You may need both, but they are ideally suited for very different applications. When to use an online meeting tool An online meeting tool works great for small, collaborative groups. You may want to...

You wouldn’t stir your coffe...

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From Thought Leadership to 40% More Leads

Relevant content drives webcast audiences – and when your company gains the "trusted advisor" position it facilitates the transition from "interested prospect" into a lead that can be identified, tracked and qualified. We at ON24 know that thought leadership can seed the "trusted advisor" position. However, what happens when thought leadership content is really good, but the webcast platform keeps failing? The lead generation engine stalls. This is exactly what happened to ON24 customer Avention, Inc., a provider of B2B data that helps sales, marketing and research professionals be more effective. With 4,000+ customers, Avention was already successful – but looked to their “B2B University” thought leadership webcasts to drive awareness and lead gen through expert, non-promotional content. Before adopting ON24 Webcast Elite...

Relevant content drives webcas...

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At the Intersection of OD and Live Is Sim-2-Live

Webinars have established themselves as part of the buying cycle, and the technology has advanced enough that setting up a webinar is no longer complex. So now with complexity out of the way, marketers have begun to think of new ways to use webinars to speed up the buying cycle and drive purchase decisions. While working with many of our customers, we have discovered that one way to accomplish this is to merge pre-recorded content with live presentations in order to create more efficient and effective webinars. When simu-live was added to ON24 Webcast Elite last year, we saw customers immediately jump on the ability to record polished presentations and present them to a live audience. And now, with our new...

Webinars have established them...

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All Leads Are Not Created Equal

Not all leads are created equal. In fact, being able to measure the quality of leads is just as -- if not more -- important as gathering a large quantity of leads for your sales team. That is why we've been working hard to make lead scoring monumentally easier for the marketer. Let’s start with the ON24 Engagement Score, which we launched last year. So, what exactly is the engagement score, and how can it hel.p you? The score is a single number that evaluates viewer engagement on a scale of one to ten – with the most engaged viewers scoring highest. To determine a viewer’s ranking, the engagement score algorithm measures attendee interaction and participation, attributing points to activity in six areas: widgets opened;...

Not all leads are created ...

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Don’t let your webcasts fade away

Do you want your webinars to be like old soldiers? General Douglas MacArthur famously said upon his retirement, “Old soldiers never die; they just fade away.” But with ON24’s new portal, webinars don’t have to fade away – they can continue to work for you over time. Creating great webinar content is only the first step. The Webcast Elite Portal is a custom destination to organize, categorize and present your webcasts. You can create (and promote) a "library" of content, providing the perfect solution to extend the reach and ROI of your webcasts and generate more leads. The portal can easily be embedded in just about any web location – including on partner and related websites to ensure maximum reach. It’s an ROI...

Do you want your webinars to b...

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