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Author: JSahasi

Webinar Benchmarks – Audiences and Engagement Keep Growing

Webinars have never been a more important tool for marketers, and we're pleased to announce that the 2015 edition of ON24's annual Webinar Benchmarks Report is "hot off the presses." The benchmarks report analyzes key trends that we’ve observed in ON24 customer webinars over the last year while pointing the way to our customers’ future use of our webinar marketing platform. As the industry leader, ON24 is justifiably proud of our track record – delivering more than 40,000 live webinars last year. This report draws on analysis of 9,375 webinars conducted during 2014 by more than 500 customers, and the data backs up the notion that webinars have become essential to marketers, as evidenced by, for example, growing audience size,...

Webinars have never been a mo...

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Be Ready for More Change in 2015

Each year at ON24, we identify emerging market trends; they are based on internal research, industry analyst reports and feedback from our portfolio of more than 1,000 customers. I want to share some of what we’ve learned and give you a few insights about what will be happening in 2015. New roles and the importance of measurement are at the top of this list, as are the ongoing needs to collaborate across departments and implement best practices. Without further ado, here’s how we see these trends playing out in the new year: New roles in the enterprise – Marketing success will be increasingly powered by technology, and Gartner reports that more chief marketing officers (CMOs) will emerge as the key IT decision...

Each year at ON24, we identify...

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How Companies of All Sizes Can Overcome the #1 Barrier to Video Adoption

It is said that the phrase "a picture is worth a thousand words" was first used by a newspaper editor who was discussing publicity back in 1911. Some 103 years later, the same is true – even more so! And savvy marketers are updating the lexicon, taking that old-timey turn of phrase even further by stating, "If a picture is worth a thousand words, a video may be worth a million." Statistics show us that the use of video for business communication is exploding. According to MarketingProfs, each person in the U.S. consumes an average of 19 hours of online video content each month. This trend is likely to increase – Cisco expects the number of people watching online videos to...

It is said that the phrase "a ...

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How SMBs Can Overcome the 3 Barriers to Video Adoption

If a picture is worth a thousand words, a video may be worth a million. No matter what business you're in, it's likely that your customers are increasingly tuning in to video content online. According to MarketingProfs, in the U.S., each person consumes an average of 19 hours of online video content each month. This trend is likely to increase – Cisco expects the number of people watching online videos to double to 1.5 billion by 2016. Videos are a great way to get a lot of information across succinctly, and research shows that video can hold attention longer than audio or text alone. In fact, according to ON24's customer benchmarks data, live video events are watched for a 20% longer...

If a picture is worth a thousa...

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Video: a crucial marketing campaign component

It's a visual, YouTube world, and audiences no longer just prefer high-quality video—they expect it. Audiences are drawn to the power of video—for education as well as entertainment. We don't see webcasting and videos as a conflicting choice; they are actually complementary in nature. Webcasts are good for many things, including live interaction, user engagement and adding multiple "touches" to a lead to accelerate a prospect's journey towards a purchase. And videos are good for other things—like extending reach and sharing information. We get many questions about the use of video in webinars; here is a sampling. Why is video effective? Video and images hold one's attention better than just text. If a picture says 1,000 words, a video says many more. According to...

It's a visual, YouTube world, ...

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HR and CIOs: A growing need for collaboration in a competitive talent market

Consulting firm Deloitte recently delivered a report entitled "Global Human Capital Trends 2014: Engaging the 21st-Century Workforce," outlining some of the key challenges facing human resources leadership and C-suite executives in the current business environment. Already a $6 billion market, Deloitte predicts that in 2014 the HR talent and software markets will grow 12 percent and 10 percent, respectively. This growth will be driven by the need to support increasingly disparate and mobile workforces and replace retiring baby boomers, which will create "leadership gaps" in more than 60 percent of all companies. The "leadership gap" is a major trend for 2014, which illustrates the ongoing difficulty in attracting, finding and retaining new talent. In fact, the first of the Human Capital...

Consulting firm Deloitte re...

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Google Glass in the Enterprise? Maybe.

As CTO of a company that builds webcasting technologies, I was immediately interested in Google Glass—would it be the new frontier in content consumption? In the last year we have seen a significant uptick (76 percent, according to ON24′s latest data) in the use of mobile devices to register for events on our platform. Google Glass looks like the next logical step in mobility, enabling a more seamless on-the-go experience for rich media content. But even as advanced as it is, Glass has a way to go. On the technology side, the battery life is sorely lacking, in some cases running out after 30 minutes. Given a wearer’s expectation of ultimate mobility, that’s not going to cut it. That Glass cannot...

As CTO of a company that build...

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2014: the year of the marketing cloud, video and mobile—but not downloads

At this time of the year, we all spend some time looking ahead to the new year and attempt to predict the tech trends that are likely to emerge. Here are my predictions: · 2014 will be the year of the marketing cloud. Gartner predicts that by 2017 the CMO will spend more on IT than the CIO. As marketing shifts focus from the more touchy-feely aspects of the art to a data-driven science, the demand for tools and automation that track, measure, report and analyze the success of campaigns is going to continue to accelerate demand for SaaS automation products. ON24 integrations with a dozen cloud marketing and CRM automation systems will be key for us. On the list for...

At this time of the year, we a...

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Within the last year, the cloud-based marketing space has grown hot, hot, hot!

ExactTarget was bought by Salesforce earlier this year for $2.5 billion. Eloqua was acquired by Oracle for $0.9 billion. Marketo had an IPO this year. Last week, Oracle bought Compendium (the same founder as ExactTarget), strengthening their position in the cloud-based marketing space. I was just reading an article in the Guardian newspaper, “Number of companies increasing marketing budgets hits 13-year high,” that talks about “a swell of optimism being felt across the industry." With approximately 10% of company revenues spent on marketing, it is clear that when marketing is on the march, its impact will not be insignificant. Looked at globally, just the top 500 companies earn $30 trillion in revenue, meaning a potential spend of as much as $3 trillion on...

ExactTarget was bought by Sale...

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