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Author: hclark

Dear Marketing Guru

    Sometimes even the best marketers need a little help. That's why we've launched our "Dear Marketing Guru" series wherein a marketer answers all of the questions you're too afraid to ask. In this first one, Desperate in Demand Gen asks for advice on how to keep people awake and engaged.   Dear Marketing Guru, I’m a marketer by trade and I must say that I am more than a little frustrated with my job right now. I’m getting pressure to generate leads, as a matter of fact, I need to generate twice as many leads as last year. I churn out white papers, webinars, and infographics faster than my son can draw a hand print turkey, but try as I might, the only questions that come...

    Someti...

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Marketing Tips to Stay off the Naughty List

Like most adults, you are probably wringing your hands as you nervously ponder where you stand on Santa’s infamous list. If you are anything like me, it may be too late to save face when it comes to sticking to that diet or regularly calling your mother, but you may still be able to make the “nice” list when it comes to webinar marketing! Here are a few examples of Naughty and Nice webinar marketing that may help you avoid any lumps of coal this year: The Nice List Helpful, informative content: What will the audience walk away with after they watch your webinar? Will it help them do their jobs better? Has it improved any part of their day or...

Like most adults, you are ...

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3 Webinar Hacks For Your 2016 Marketing Strategy

  It’s the end of the year and if you’re anything like me you are looking with wide, cartoon-like eyes of ambition into the demand generation possibilities that the new year will bring. Webinars are part of any great demand generation strategy, but since planning for a full new year can feel a little hectic and intimidating, I’m sharing three webinar hacks that will get you up and running as you kick off your 2016 webinar program: Panel Discussions This is one of my favorite ways to whip together some super engaging content with about three hours of work total. After selecting a topic, I invite four–five of my colleagues that are topic area experts to join me in a 45 minute call to...

  It’s the end o...

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Giving Thanks for MarTech

  Last week, ON24 partnered with SiriusDecisions to sponsor the first Technology Exchange event in San Francisco, and I got to attend and learn from the best of the best in my own backyard. This event drew in hundreds of marketers who use and sell technology in the martech space together for two days of best practices and idea sharing. But what’s the good in going to a conference if you don’t come back and share the new ideas you gains with your teammates? In the spirit of Thanksgiving, I’ve compiled some of my top takeaways on the biggest martech trends to share with you. Lead scoring: Everyone is doing it — and YOU can too! What is lead scoring, you ask? A...

  Last week, ON24 ...

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Hitting the Jackpot: Getting Lucky in Vegas

  There’s a reason why “shaking hands and kissing babies” is a popular presidential campaign joke — when it comes to closing business and nurturing long-term relationships, there is just no substitute for looking a person in the eye, shaking their hand, and really having a meaningful conversation. This is why, despite the cost, physical events are still a big part of most demand generation strategies. The potential ROI on these events is high, but so are the stakes for a marketing team under pressure to bring in qualified leads for their sales counterparts. Six weeks into my time at ON24, I was sent to perfect my handshake at IBM’s Insight2015 conference. Here’s what I learned: People Talk Remember that party you threw in high school...

  There’s a reas...

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