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Author: Carole Snitzer

Repeating Yourself Isn’t A Sin

Marketers tend to be pretty creative people. We love coming up with new ideas. We’re constantly looking around at our colleagues (and competitors), searching for inspiration and fresh approaches. Part of it is that we always want to be the next big thing. And part of it is that no one want to be that guy. You know, the one who keeps telling the same story about the time he met MC Hammer. At. Every. Single. Party. In marketing, we have some especially good reasons to keep our content fresh: to build up an engaged fan base, we need to keep offering new ideas. And we all know that those all-important SEO spiders give us a little extra juice every time...

Marketers tend to be prett...

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What if you threw a party and no one came?

Marketers invest a lot of time and energy into building presentations and locating the best speakers so they they can deliver great webinars.That's because we all know that webinars are one of the most effective ways to drive new leads and engage new prospects. Even so, in a recent ON24 webinar poll, we saw a result that, frankly, didn’t surprise us all that much:   What has been your biggest challenge to delivering a successful webinar? Driving registration    42.9% Providing an engaging webinar experience    30.5% Extending the life/value of your webinars    16.2% Getting feedback from attendees    10.5% Results: ON24 benchmarks webinar poll That’s right, almost 43 percent reported that driving registration was their greatest challenge to delivering a successful webinar. It’s something we hear...

Marketers invest a lot of time...

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Great plans make great webinars — INFOGRAPHIC

At ON24, we have a pretty simple philosophy: every webinar should be fantastic. After all, there’s nothing better for driving leads, engaging prospects and accelerating the sales process. So why doesn’t every webinar hit all those goals? If you're using the right tool for the job, then marketing webinars doesn't have to be rocket science. Behind the best webinars you’ll find a unified team. That team usually looks something like this: The producer, who is responsible for making sure the technical components of the event run smoothly. The promoter, who gets the word out through banner ads, email, social media and other relevant channels. The presenter, who builds the presentation deck and practices delivering an engaging webinar. Great webinars also need concrete goals....

At ON24, we have a pretty simp...

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5 creative ideas for compelling webinars

Just 7 percent of companies think that their webinars are instant classics. That’s the kind of figure that we find disappointing here at ON24, because we know exactly how rewarding great marketing webinars can be — both for the companies that deliver them and the audiences who attend them. We can’t help but wonder — what’s keeping people from delivering webinars they want to rave about? We suspect the answer is that they don’t know where to begin. If you’re like most companies, your webinars consist of one speaker, maybe two, talking over a presentation for 45 minutes to an hour. Slides-and-audio presentations can be compelling, especially the ones with stylish PowerPoints and energetic speakers, but sometimes that format can feel...

Just 7 percent of companies th...

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