Top

Author: Carole Snitzer

3 Unconventional Webinars That Close Business

We all know that webinars are great. I mean, what else lets us combine images and video, gives us a platform for all our most important talking points, and virtually guarantees that people will hang around and listen for up to an hour? With such a great communication tool at our fingertips, it’s a real shame that so many of us think that webinars are just for thought leadership. All we have to do is open our minds, and we can deliver webinars that really close business. Here are three ideas to get you started:   The Deminar Live demos can be really effective at converting customers. They give prospects an opportunity to see what you have to offer with their own eyes...

We all know that webinars are ...

Read More

5 Elements of Great Webinar Promotion Emails

When it comes to promoting your webinars, you just can’t beat email. We recently asked the live audience of “Unlocking the Secrets to Driving Webinar Registration” how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the most from those emails? On average, you have less than eight seconds to convince the reader that your message is worth spending time reading through all the way. How do you make those eight seconds work for you? These are the five elements of great event promotion emails: Enticing Subject Line Without a killer subject line, people may not even open your email. There is definitely an art and a science to crafting that killer subject line....

When it comes to promoting...

Read More

Why Do Marketers Buy Technology?

When you’re a marketer, nothing should be simpler than marketing to other marketers, right? Well, not always. We marketers are busy people, constantly being pulled in multiple directions and bombarded with marketing messages for products that could save us time and money — but only if the message gets through. We did the research to find out what marketers really look for when they are considering marketing technology. Here’s what we discovered: Knowing how marketers research marketing technology options and what makes them decide to buy can be especially helpful when crafting marketing and sales materials for your company. Want to learn more about what drives marketers’ martech-buying decisions? Get your free copy of Webinar and Marketing Technology Purchase Decision Analysis, prepared by Hanover...

When you’re a marketer, noth...

Read More

How Does Your Webinar Stack Up?

OK, I admit it. Here at ON24, we may be just the tiniest bit obsessed with webinars. We think about webinars. We write about webinars. We dream about webinars. And, of course, we deliver webinars. Then, once a year, we step back to do something completely different: we measure all of the thousands upon thousands of webinars. Our annual Webinar Benchmarks Report lets us take a detailed look at the wide world of webcasting to identify key trends and actionable best practices. The insights we get are so interesting that we can hardly wait to share them with you in a special edition ON24 Best Practices Webinar. This year, webinar marketing maestro Mark Bornstein dove into the benchmarks data and brought us four...

OK, I admit it. Here at ON...

Read More

3 Things Your Audience Wants from Your Webinar

We all know what we want from our webinars: more leads, more exposure for our company's thought leaders, and more chances to share our message. But what about the people who attend those webinars? Ultimately, our webinars are only successful when everyone gets what they need — and giving your audience what they really want means understanding why your audience is attending, and ensuring that you cater to their content needs. How do you do that? Easy! Just follow these three tips for giving your audience what they really, really want: Create an engaging experience Sure, you could just let your audience stare at slides for an hour. But where’s the fun in that? Instead, you should think about every webinar as an opportunity to craft an...

We all know what we want fro...

Read More

Wake Up Your Webinars with Fresh Formats

How awesome are your webinars? That shouldn’t be a hard question, but for too many of us, too much of the time, it makes us stop and wonder if people are snoozing through them. Do you feel like you're producing fantastic, useful content, but for some unknown reason it's not connecting with your audience? If you keep delivering the same webinar over and over without shaking up your format, it shouldn’t come as a surprise that you’re leaving your audiences yawning instead of fist pumping. Fortunately, with a few easy tweaks you can deliver a webinar that’ll make your fans sit up and take notice. Let's consider seating arrangements. Sometimes all you have to do is shake up your webinar format to create a more engaging, interactive experience --...

How awesome are your webin...

Read More

3 Tips for Pitching MarTech to Marketers

  There’s something exhilarating about B2B technology. The people are brilliant, the products are exciting, and there’s always something new to look at, think about, and talk about. But that doesn’t mean that selling marketing technology is easy. It’s a complicated marketplace, flooded with hundreds of potential solutions for every tech problem. So how do you stand out? The answer is simple: understand what marketers want, and speak to them in their own language. As you craft your own messaging, whether you’re writing marketing content or scripting sales calls, here are a few simple tips to keep in mind:   It’s All About Trust We’ve all been burned by tech solutions that promised us the world but turned out to be, well, not that reliable. Reliability...

  There’s someth...

Read More

Let’s get personal

When it comes to large-scale marketing with a personal touch, you can’t beat a webinar. Unlike white papers — or even massive in-person events — webinars really give you a chance to get personal and get real with your customers and prospects. In last week’s live webinar, “How Personalization Can Drive Webinar Success,” Mark Bornstein walked us through some simple steps to make a real connection with webinars. In case you missed it, here are some of the highlights: Send a thoughtful invitation People are much more likely to respond to an email when it feels like you went the extra mile for them. So make your webinar invites more meaningful! It only takes a little effort to make a huge impact. Write...

When it comes to large-sca...

Read More

5 Ways to Boost Webinar Attendance

I have a confession to make: last week I forgot to take out the trash, ordered takeout more times than I'd like to admit, and sent my laundry out to be cleaned because I didn't have time to do it myself. I was just too busy to do it all. Likewise, your fans — people just like you and me — are busier than ever. We’re constantly being pulled in a dozen different directions, bombarded with industry news and marketing messages, when all we really want is something that will help us get our jobs done faster and smarter. In such a busy and noisy marketing world, how can you make sure people take the time to come to your webinars? The answer is...

I have a confession to make:...

Read More

The future looks bright for webinar marketing

So bright we’ve gotta wear shades? You bet! Over the years, we’ve seen webinars evolve from drab slide presentations into spectacular multimedia events. And things are only getting better. In yesterday’s Webinar Marketing Predictions webinar, our very own Mark Bornstein took us on a tour of what the future holds for webinar marketing — no crystal ball required. 1. Webinars will get a facelift ...

So bright we’ve gotta we...

Read More