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Author: anamita

5 Graduation Speeches to Inspire Your Marketing

As hundreds of thousands of individuals around the world prepare to celebrate one the most pivotal days of their lives and prepare to embark on a new uncharted journey aka graduation, the majority of us marketers are probably sitting around stressing over things like trying to drive event registration or figuring out what "lead intelligence" means. While graduation might feel like a fleeting memory of the past for most of us now, I personally love graduation season because it inevitably pushes me to be a little introspective, instilling me with a rediscovered excitement for where I came from, where I am currently, and where I am going. I've pulled together some of my favorite quotes from graduation speeches to re-instill you with a little creative energy to...

As hundreds of thousands o...

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Create Better Content By Channeling Your Inner Child

This past weekend, my friends and I went to watch the release of the latest incarnation of the Jungle Book. It was really nice to decompress from the hustle and bustle of daily life and enjoy one of my childhood favorites with my favorite people. There is something about these nostalgic childhood classics that gets me every time. In fact, when Netflix released Fuller House earlier this year, I binge watched it over the course of one weekend, as did many of my friends. As marketers, finding a way to connect your audience with that sense of nostalgia and childlike wonder is key to increasing your engagement rates. But how do you do it? Simply apply these child psychology tips to your next...

This past weekend, my frie...

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Will You Accept This Webinar?

  On Monday, March 14th, over 7 million people across the nation gathered together to tune in and watch Ben Higgins give out his final rose on the concluding episode of the latest season of The Bachelor. This show, which has been airing since 2002 and just completed its 20th season (the 12th season of the Bachelorette, it's spin-off show, airs this May), is a phenomenon that consistently captivates audiences of all ages and genders alike as it guides us through the ups and downs of the raw emotion of "love." Regardless of what you think about the show itself, its ability to maintain a steadily growing audience with basically the same formula (just different characters) on repeat for multiple seasons is something that all marketers can learn from.  How has...

  On Monday, March...

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