5 Marketing Books For Your Beach Bag
Spring fever has hit! As the weather heats up, the flowers start to bloom, pollen fills the air, and I for one, start looking forward to my next getaway! Even though I’m no longer in school and therefore not going on spring break anymore, I’m packing my bags and heading somewhere warm. Whether you too will be spending time sitting in the airport, kicking back on the beach, or simply relaxing in the comfort of your own living room, now is a good time to think through your spring reading list. Looking to mix it up with a few professional or marketing books? Spending time brushing up on best practices now can set you up for success when you return to the office. Look no further – I’ve got your back with these hot reads:
- Mastering the Complex Sale: How to Compete and Win When the Stakes are High – At ON24, we regularly believe that marketing is responsible for generating sales pipeline – not just lead volume. The modern marketer is accountable for the performance of their sales organization and marketing-sales alignment is more important than ever before. But how do you work with another team if you don’t truly understand what they do? In this book, renowned sales adviser Jeff Thull gives a fantastic, nuanced overview of the role of B2B sales and the importance of the sales function to any enterprise. This may be the quintessential guide for marketers looking to better understand their sales counterparts.
- How to Fail at Almost Everything and Still Win Big – Authored by Dilbert creator Scott Adams, this is a fun read for an unconventional take on business pursuits and life in general…just don’t buy it for the Dilbert cartoons, you can get those online! Heavy on anecdotes, Adams explains a controlled approach to risk-taking that has resulted in numerous business failures, yet massive upsides from his successful entrepreneurial endeavors.
- Buyology: Truth and Lies About Why We Buy – If nothing else, this Martin Lindstrom bestseller, drawn from a three-year marketing study, provides one of the better data-backed challenges to conventional marketing thinking. For instance, can negative advertising help your competitor? For anti-smoking ads, perhaps, but what about for software? This is one of the more convincing anti-status quo marketing reads with a thoughtful critique of timeless advertising strategies like product placement and TV commercial recall.
- Purple Cow – Even Jay Z recommends this bestseller by Seth Godin! The world of advertising and marketing is increasingly saturated, and Godin recommends an antidote: have guts, be bold, and remember that people aren’t going to talk about seeing a cow – but they will talk about seeing a purple cow. Learn how to be and create that purple cow.
- Negotiation (Harvard Business Essentials Series) – From salaries to software contracts, good negotiation isn’t solely based on speaking eloquently per se. Rather, it tends to be a system-based process that rewards evaluating each stakeholder’s interests in a mathematical-like framework. Whether a novice or an expert, this short business practices book can serve as an excellent introduction or refresher on your negotiation skills.
Happy reading! What’s in your marketing book bag? Share in the comments and join us for the 2016 Webinar Benchmarks Report to stay up to date on the latest and greatest in webinars!